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Content Specialist

Boston, Massachusetts

Post Date: 08/11/2017 Job ID: 4925 Industry: Digital Marketing

CONTENT SPECIALIST

Our client is the world’ s learning company, with expertise in educational courseware and assessment, and a range of teaching and learning services all powered by technology. They help people progress through life with access to better learning. They believe that learning opens opportunities, creates fulfilling careers and betters lives for all.

Responsibilities:
  • Provide a creative spark and be a resource for brainstorming new, innovative and competitive marketing solutions.
  • Collaborate with product and service development, management, and marketing to gain a thorough understanding of the market, competitive product benefits, and marketing objectives so that copy will be targeted and compelling.
  • Support requests for creation of original content for comprehensive marketing campaigns. Receive content from clients and other sources and edit/optimize it as follows:
    • Proofread and edit for grammar, spelling, accuracy, and style
    • Ensure consistency in message, voice, and brand
    • Ensure appropriate keyword placement for SEO, if applicable
  • Help ensure that the client’ s products, services, events, initiatives, etc. are represented across all our marketing websites where appropriate.

Qualifications:
  • A digitally savvy marketer with 3-5 years of experience writing for print, email, web, and other marketing communications in content marketing, advertising, public relations or related fields.
  • Experience in education a plus.
  • Appreciation of print and web layout, design, and user experience.
  • Understanding of SEO and mobile best practices.
  • Working knowledge of HTML and web publishing/content management processes, systems, and related tools.
  • Positive attitude and team spirit.
  • Excellent verbal, written, organizational, analytical, and interpersonal skills.
  • Exceptional attention to editorial detail. Impeccable editing skills.
  • Familiarity with using editorial style guides (particularly Chicago Manual of Style).
  • Proactive and forward-thinking.
  • Enjoys collaboration and offers ideas to improve projects and processes.
  • Self-starter and highly detail-oriented, with the organization and time management skills to manage multiple projects simultaneously and to shift priorities according to business needs.
  • Must be able to work quickly under deadline pressure and follow through on assignments.
  • Proficiency with Google Docs and project management applications such as Basecamp or JIRA.
  • Understanding of SEO and mobile best practices.
  • Familiarity with using editorial style guides (particularly Chicago Manual of Style).
  • Self-starter and highly detail-oriented, with the organization and time management skills to manage multiple projects simultaneously and to shift priorities according to business needs.

Monica Stone
Digital, Creative & Marketing Recruiter

I see my role as more of a coach than a Recruiter – how can I help you build a strong resume, hunt down your dream job, and excel wherever you go? I work to provide you with fun, easy ways to flesh out your resume and increase your confidence and capabilities. Let me take you under my wing so we can work together towards your goals.
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