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Director of Sponsored Content

New York, New York

Post Date: 10/05/2017 Job ID: 5203 Industry: Copy / Content

Director of Sponsored Content

Are you familiar with one of the world’ s leading media and entertainment companies in development, production, and marketing of entertainment, news, and information? Our client owns and operates a valuable portfolio of news and entertainment television networks, a premiere motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks.

Responsibilities
  • Work in collaboration with Sales, Creative and Production teams to assess program objectives, brainstorm ideas to develop clear, compelling, 360-degree content strategy plans that align with client goals
  • Effectively communicate concepts, ideas and rationale to clients and internal and external project stakeholders
  • Create sharp, intelligent long- and short-form copy for RFP response decks including headlines, program titles and social media promotion
  • Work on several campaigns at once, managing proposal deadlines sometimes under pressure and often to strict schedule requirements
  • Write multiple sponsored articles for clients per week, with an ability to create engaging stories that resonate with the OTS audience
  • Track success of sponsored content programs, topics and formats, compile statistics and provide recommendations for future programs
  • Effectively promote Native campaigns across our Social Media Brand Studio accounts
  • Effectively manage other contributors on the team
  • Keep up to date with content marketing and native advertising trends to follow— and surpass— sponsored content best practices                               

Qualifications
  • Must be a prolific writer with the ability to write strong, clear copy in a variety of styles with accurate spelling and grammar
  • Minimum of a Bachelor' s Degree and 6+ years of paid content creation experience or journalism experience, ideally in a full-time writing or editing position with a news publisher or agency
  • Outstanding writer with experience in digital, social media, mobile, video and live event platforms, the ability to translate complex technical material into engaging reader-facing language
  • Self-motivated researcher with a passion for interactive and immersive storytelling and a passion for uncovering surprising data and colorful details
  • Ability to work independently, prioritize effectively and manage multiple projects in a high-volume, fast-paced environment

Preferred Qualifications
  • HTML and CSS skills a plus
  • Fluency in Spanish a plus

 

Emily Andersen

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