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Enterprise Digital Media Strategist

orlando, Florida

Post Date: 09/27/2017 Job ID: 5168 Industry: Digital Marketing

 

Digital Media Strategist

Our client offers world-class reservations solutions, business intelligence products and comprehensive media marketing for 38, 000 hotel clients in over 160 countries; with 1000+ employees operating out of offices in New York, Barcelona, Melbourne, Singapore, Chicago, Atlanta and Orlando.  We help our clients generate revenue and build stronger brands by providing the tools to make better business decisions, generate demand from the right mix of distribution channels and convert more shoppers into high-value guests.

Our award-winning web solutions business provides hosted websites and digital marketing services to thousands of hotels around the world.  Our track record of innovation and performance has earned us and our clients over 360 website design awards since 2007 including the IMA, W3, WebAwards, Davey and HSMAI Adrian Awards.
 

Responsibilities
  • Reporting (Client deliverables, Ongoing Monitoring Report)
  • Optimization
  • Reallocation of cross-channel budgets
  • Ensure best practices are implemented
  • Pre/Post analysis of optimization
  • Client communication for tier 2 accounts
  • Work closely with sales and account management
  • Review optimization recommendations submitted by Media Analysts
  • Up/Cross-sell: learn to pitch new products to existing clients and work with the on-boarding team to ensure accounts are launched in a timely manner
  • Onboarding: Design and launch paid search and display campaigns
  • Media Planning: Build holistic digital marketing plans for existing and prospective clients
  • Collaborate with Campaign Management and Media Analysts on QBR activities
  • Delegate work load to Sr. Media and Media Analysts
  • Reporting
  • Recommendations for analysis and optimization
  • QBR data
  • Audits (manage reports and ensure that associates are properly managing KPIs)
  • Ensure campaigns are running and implemented properly
  • Fulfillment
  • ROAS/Performance goals
  • Training
  • Campaign management proficiency across all channels
  • Client facing etiquette and interaction

 

Qualifications
  • A minimum of 2 years experience directly managing paid search campaigns
  • Display advertising experience is a plus [experience working with ADX, DFA/DCM and/or DBM, an even bigger plus].
  • Demonstrated ability to contribute to upfront media strategies
  • Thorough understanding of direct response marketing in the digital age; media planning
  • Detail oriented, well organized, and ability to multi-task in a results oriented business environment
  • Proficient in MS Office, with an expertise in MS Excel and PowerPoint
  • Google Adwords Certified
  • Strong analytical and problem-solving skills
  • Strong communication and interpersonal skills are required
hospitality , display

Mary Stapleton

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