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Growth Marketing Lead

San Francisco, California

Post Date: 09/21/2017 Job ID: 5073 Industry: Advertising & Marketing

Growth Marketing Lead

The client creates the world’ s definitive magical travel experiences, and their marketing is as magical as the travel itself. Not only is their marketing the world' s most inspirational, it’ s also respected for having one of the world’ s most effective approaches to building both an iconic brand and an incredibly successful business. Their marketing leads do not follow popular culture. Their community drives vast momentum and eagerly co-creates all over the world. Due to the impact, they have made brand consideration, brand love and brand loyalty of the client THE brand that defines this generation.

Responsibilities
  • Directs the development of company e-commerce marketing programs and overall website strategy to maximize the brand presentation, consumer experience and support the integrated internet marketing strategy for the company.
  • Manages the research, analysis, and monitoring of financial, technological and demographic factors, and designs marketing plans to capitalize on market opportunities.
  • Represents consumer, marketing, and merchandising point of view to identify new business/content opportunities and effectiveness of programs.
  • Works with the development team for implementation and testing of all new functions/features.
  • Manages website strategy to optimize online marketing tools and programs such as website customer interface, search optimization (paid and natural search), affiliate marketing, email marketing, online shopping channels, blogs and vlogs.
  • Forms online content partnerships, measures web usage/trends and manages vendor relationships.
  • May direct advertising programs both online and offline.
  • Selects, develops, and evaluates personnel to ensure the efficient operation of the function.

Monica Stone
Digital, Creative & Marketing Recruiter

I see my role as more of a coach than a Recruiter – how can I help you build a strong resume, hunt down your dream job, and excel wherever you go? I work to provide you with fun, easy ways to flesh out your resume and increase your confidence and capabilities. Let me take you under my wing so we can work together towards your goals.
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