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Internet Marketing Specialist

Winter Park, Florida

Post Date: 09/28/2017 Job ID: 5162 Industry: Digital Marketing

Internet Marketing Specialist

Our client is one of the leading retirement companies in the nation, boasting over 300 communities that span from coast to coast. Our client is an all-inclusive environment, with daily meals, cleaning, and activities. If you are interested in helping provide some of the most prestigious retirement care our client is for you!

Responsibilities
  • You will be responsible for executing day-to-day digital marketing operations with an emphasis on paid search, display and paid social advertising.
  • Devise and deliver specific, actionable plans for improving search engine marketing performance. Prioritize initiatives and manage all aspects of projects with direct accountability for the growth of KPIs.
  • Make recommendations based on research, keyword and competitive analysis
  • Create and test ad copy, ad creative and landing pages.
  • Execute rapid deployment of online campaigns based on the needs of the marketing team.
  • Monitor and fine tune the work of call center advisors by keeping them informed and engaged in their work on behalf of our client.
  • Measure, analyze and report on the impact of online marketing campaigns.
  • Collaborate with the Marketing team on Search Engine Optimization (SEO).
  • Find ways to use paid search conversion success for organic conversions.
  • Support our client’ s objective of understanding customer motivations and satisfaction by provide website analytic support.
  • Assist in data collection and reporting against monthly KPIs. Responsible for the ongoing reporting of performance against initiatives.
  • Work collaboratively with Marketing Managers, Marketing Coordinators, Graphic Designers, Copywriters and other team members to ensure a timely, accurate and professional finished product.

 
Previous experience in Consumer Marketing in the Real Estate or Hospitality Industries Confident Verbal/Writing skills Detail Oriented Experience with Content management systems for leveraging analytics i.e google analytics

Harbinder Barring

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