Top 3 Skill Sets 1 - Digital go-to-market strategy and understanding of channels for activation & KPI measurement
2 - Project management and experience with ecommerce for sales activations
3 - Day-to-day agency management, project planning & creative production
Education Requirement Bachelors Degree; MBA a plus
Years of experience 5 to 7 years
4 days a week in office
The Senior Manager, Brand Experience will be a creative and digital subject matter expert with 5-7 years of experience building relationships with cross-functional teams to influence, drive sales and build breakthrough program execution. Must have experience with cross functional team project management, creative development, and UX and on-site functionality as it pertains to driving the consumer experience journey. Needs to have experience managing agency creative briefings and workflow, understanding of creative asset management, types and formats. Will be able to identify efficiency improvements and optimizations across digital channels that are core to business strategies. Will be comfortable working in a fast-paced environment with a willingness to rapidly ramp up and lead the team on a new way of working. Vision to identify key digital experience opportunities throughout the consumer engagement journey to grow awareness and market share. Ability to manage internal stakeholders up to the VP level, and agility to influence and collaborate across other vertical teams in a highly matrixed environment. Willingness to quickly ramp up in a hybrid (4 days a week in office) work environment to lead day-to-day management of Digital Appliance categories for assigned projects.
Detailed Functions:
- Ideate creative concepts and tactics to break through competitive noise and create compelling experiences and offers for the consumer; main point of contact for creative agencies to ensure asset consistency throughout CEJ
- Develop clear, concise briefs for creative agency, drive timelines for asset development, and lead internal reviews with key stakeholders. Attend weekly agency account check-ins for work in progress.
- Work closely with the Demand Gen Digital team to continually improve S.com for a best-in-class consumer experience with clear shopping value prop and drive conversion
- Partner with Digital team members to understand total work streams across CRM, Paid and Social channels to ensure cohesive messaging and landing experiences, as well as personalization when applicable
- Partner with the Retail Ops team for in-store creative materials execution
- Socialize work in progress with Channel marketing teams for cross-channel usage.
- Lead strategic cross line of business promotions to drive sell-through.
- Provide and prepare presentations for regular executive share-out.
- Share updates for key activities for teams bi-weekly share-out
- Ability to track and analyze KPIs for marketing tactics
Core Competencies and Skills:
• Skills
o Strategy and business acumen
o Self-starter with strong bias for action
o Ability to think ahead of current tactics and anticipate upcoming needs and requests
o Great collaborator and natural leader
o Experience writing clear, concise briefs to inspire strong creative output
o Planning & organization to manage multiple campaigns and work streams at one time
o Agency management and planning
Beeline Summary:
The main function of a marketing manager is to lead the research of market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.
Job Responsibilities:
Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Skills:
Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
Strong ability to work independently and manage ones time.
Strong mentoring skills necessary to provide support and constructive performance feedback.
Strong knowledge of principles and methods for showing, promoting, and selling products or services.
Strong ability to develop marketing and pricing strategy.
Strong knowledge of media production, communication and dissemination techniques and methods.
Education/Experience:
Bachelor's degree in marketing or equivalent training required.
5-7 years related experience required.
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