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Research Analyst

orlando, Florida

Post Date: 09/14/2017 Job ID: 4427 Industry: Analyst

RESEARCH ANALYST

Are you familiar with one of the world’ s leading media and entertainment companies in development, production, and marketing of entertainment, news, and information? Our client owns and operates a valuable portfolio of news and entertainment television networks, a premiere motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks.

ektello is seeking a Research Analyst to work in our client’ s fortune entertainment Digital Branding Team!

Responsibilities:                       
  • Conduct advanced analytics and consumer segmentation using applications such as SAS or SPSS to maximize the effectiveness of marketing efforts and drive strategy.
  • Participate the design and development of high profile research studies in support of operations and overall marketing efforts.
  • Create, manage and regularly distribute critical marketing-related reports utilizing relational databases and reporting technologies such as Microstrategy, Tableau, Cognos, SQL, Excel, and Access.
  • Participates in the design and development, in partnership with IT, of Business Intelligence platforms and reporting.
  • Identify system problems, communicate details and collaborate with IT to design solutions on a pro-active, self-directed basis.
  • Ensure compliance with Data Management Laws.
  • Understand and actively participate in Environmental, Health & Safety responsibilities by following established  policy, procedures, training and team member involvement activities.
  • Perform other duties as assigned.
  • Carries out supervisory responsibilities in accordance with the organization’ s policies and applicable laws.
  • Responsible for the design and management of select analytical practices that incorporate demographic and behavioral data from CI systems, online tracking data and 3rd party enhanced data.
  • Partnership with internal marketing teams.
  • Enhance understanding and increase value by application of actionable segmentation and models.
  • Responsible for design and management of reporting solutions and analysis which drive the strategy and optimization of marketing programs and operational excellence.

Qualifications:
  • Previous experience with marketing and customer sentiment strategy required.
  • Demonstrated experience with advanced statistical and modeling tools, SPSS required, excellent analytical skills required including advanced statistical and data mining techniques.
  • Ability to develop, measure, and report upon key indicators in support of strategy initiatives, marketing efforts, and operational excellence.
  • Ability to evaluate quantitative/qualitative data sets and determine “ big picture” implications required.
  • Ability to work directly with internal clients/departments and lead research initiatives in support of strategy and marketing efforts.
  • Proficiency communicating research results in written, visual and verbal form required.
  • Strong presentation skills are a must.
  • Ability to work independently in a deadline oriented environment.
  • Experience in troubleshooting and resolving problems.
  • Ability to handle multiple projects required.
  • Desire to work in a fast-paced environment required.
  • Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
  • Bachelor’ s degree is required.
  • MBA, Master’ s degree in Social Sciences or Statistics/Data Mining is desired.
  • Economics, Statistics, Market Research, Data Analysis, or related (or combination of business-related Bachelor' s and Master' s in analysis-related program) required. 
  • Advanced training in statistics and data mining preferred.
  • 2+ years advanced statistical analysis and data mining required.
  • Proven experience leading the development, execution, and delivery of research studies, including querying, reporting, analysis, and presentation/storytelling required.
  • SPSS required.
  • Proficiency with survey platforms such as Qualtrics or Confirmit required.
  • Experience working with advanced reporting and Business Intelligence tools such as Tableau, Business Objects, Cognos preferred; proficiency in the Microsoft Office Suite of products required.

 

Rhonda Martinez
Director of Recruiting - Digital, Creative & Marketing

In a fast-paced digital landscape, my goal is to help you evolve with the job market. I am entrenched in the latest industry trends, which enables me to bring cutting-edge opportunities to cutting-edge candidates. For your next career move, let’s trade anxiety for anticipation.
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