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Associate Digital Marketing Specialist

Philadelphia, Pennsylvania 19103

Post Date: 06/06/2018 Job ID: 6306 Industry: Advertising & Marketing

Associate Digital Marketing Specialist

ektello is actively seeking creative, innovative, team-oriented individuals who are passionate about bettering the client’ s brand and its ongoing mission to significantly enhance the way people live, work and play.

Responsibilities
  • Develops and maintains monthly email calendars. 
  • Leverages the Marketing Resource Management platform, Infor MRM, to extract all email requirements, requested dates, assets and list criteria. 
  • List segmentation in Marketo. 
  • Building programs to automate triggered email and messaging to drive lead nurturing. 
  • Manage A/B testing and reporting on results. 
  • Craft, export and distribute email reports to various internal stakeholders and teams. 
  • Test all emails for proper rendering on email clients and mobile devices. 
  • Work to develop email templates for ease of production. 
  • Produce a series of complex monthly e-newsletters. 
  • Participate in email QA steps and can craft workflows for improvement. 
  • Share email best practices and trends with the marketing organization. 
  • Analyze list data to understand the affect filters and programs have on audience reach.
  • Communicate with and support a global marketing organization of approximately 80 professionals. 
  • Test new functionality when available in the marketing automation platform. 
  • Research answers to technical issues and liaise with vendors as needed. 
  • Ability to design email in Marketo. 
  • Ensure all tracking is in place and accurate for email and Web forms. 
  • Create basic Web pages and Web forms in Marketo. 

Qualifications
  • Minimum: Associate Degree in Marketing, OR equivalent work experience. 
  • Minimum Experience: 1-2 years of related experience. 
  • Knowledge and experience using an ESP or Marketo.
  • Knowledge of ticketing systems. 
  • Microsoft Office Suite (Word, Excel, PowerPoint, Outlook). 
  • Marketo or similar marketing automation platform. 
  • Infor MRM or similar project management/marketing resource management tool. 

Preferred Qualifications
  • Ability to effectively work as part of a team. 
  • Ability to verbally relay concepts, goals, project plans to all parties involved in the execution of said plans. 
  • Ability to write routine reports and correspondence. 
  • Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. 
  • Detail oriented with the ability to spot errors in written design templates. 
  • Strong organizational, time management, and interpersonal skills. 
  • Flexible and responsive to change. 

     

Briana Lochiatto
Digital Recruiter

When I recruit, I focus on the multi-faceted nature of your job search through your abilities and your desires. I’m looking to uncover the intersection between your skillset and your values to zero in on both the company culture and the ideal position to help you thrive. Let me bring you the connections to finally find the perfect place for you.
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