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Associate Manager Digital Analytics

Orlando, FL 32821

Posted: 02/07/2019 Industry: Advertising & Marketing, Analyst Job Number: 7531

Want to join a fun, fast-paced, and driven team?  Come join a leading restaurant company with some of the most popular and highly recommended restaurant brands.

Looking for an Associate Manager Digital Analytics- Enterprise  and Digital Analytics.  The Associate Manager Digital Analytics leads operational excellence. Provides strategic direction in the planning, organization, and implementation of new technologies and existing digital platforms to help deliver Darden’ s overall growth initiatives.

Responsibilities:

 -Converts brand digital marketing strategies into enterprise action plans to achieve digital marketing growth opportunities through qualitative and quantitative analysis

-Leads and develops, digital media optimization strategies though quantitative statistical analysis leveraging 1st and 3rd party data

 -Coaches, trains and leads digital measurement best practices with digital agency partners

-Manages and leads brand and enterprise analytical projects to drive insights and actions to improve operational efficiencies, customer experience, revenue growth and profitability as part of the Digital Transformation

-Develops tracking standards (SDR) for data capture with support from engineering team -Possesses an in-depth knowledge of all components of the eCommerce Analytics Platform (Adobe Analytics) to provide understanding of data to Business, Brand and IT end users

-Ensures data accuracy, investigating data anomalies, determining if there are any issues, work with IT and development teams to address issues

-Provides guidance and input on new measurement initiatives including measurement strategy, data layer design and syntax

-Leads and collaborates with internal teams to accomplish digital goals though deep analysis

-Develops comprehensive dashboard reporting for digital optimization

 -Plans, organizes, monitors, and leads enterprise and brand level digital technology projects, ensures resource alignment, engagement, commitment, and risk management

-Informs and Influences the strategic roadmap to achieve the business goals

-Provides strategic direction to generate, develop, and communicate new ideas, including development, testing, implementation, and post analysis of new technology taking an iterative approach though data driven optimization recommendations 
 
7531

 

#LI-DT1

 

 

Deana Turner

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