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B2B Campaign Manager

San Francisco, CA 94107

Posted: 11/08/2018 Industry: Advertising & Marketing, Digital Marketing Job Number: 7134

Have a passion for travel and world-class customer service?

ektello is currently hiring a B2B Campaign Manager for one of the most unique travel clients in San Francisco, CA. Our client provides magical travel experiences in 65, 000+ cities and 191 countries. With one of the world’ s most effective approaches to building both an iconic brand and an incredibly successful business, they have a place as one of the most iconic companies of this generation.

Our client is currently seeking a B2B Campaign Manager to join one of their team responsible for the company' s growth in the business travel segment. The role will report to the B2B Marketing Operations Manager.  

Responsibilities:
 • Work closely with stakeholders to develop the strategy, implement, and optimize comprehensive marketing plans and deliverables that create demand
 • Determine the appropriate mix of campaign elements including webinars, content syndication, and content partnerships
 • Identify and build relationships with prominent influencers, and thought leaders in the Future of Work space
 • Build a strategic framework for influencer activities and building out the necessary infrastructure platforms
 • Thorough understanding of the demand waterfall, and how to set and measure progress against goal attainment at each stage of the campaign
 • Drive customer acquisition, cross-sell, and up-sell efforts to meet expected lead targets through a keen understanding of the most relevant and engaging content needed during the stages of a B2B sales cycle
 • Consistently iterate and improve marketing programs through measurement and optimization
 • Manage the interface with external agencies including media vendors, creative/digital agencies, writers, translation vendors, etc.
 • Manage campaign timelines, resources, processes and technologies
Track and report on strategic, operational and tactical metrics using data to manage resource allocation, outcomes, and success

Qualifications:
 • 5 years experience managing demand generation, customer acquisition, and content syndication strategies for technology companies
 • Strong knowledge of demand generation channels and vendors for best-performing outcomes
 • Hands-on knowledge of best practices in B2B content syndication and a proven track record of delivering qualified traffic from both an acquisition and conversion standpoint
 • Ability to multi-task and prioritize in a fast-paced and dynamic work environment
 • An organized individual with great attention to detail and focus on the quality of results
 • A self-motivated individual; a good team player; someone who takes accountability and ownership of his/her work
 • Excellent communication skills, including demonstrated proficiency in oral, writing and presentation abilities in a business-focused setting
 • Ability to think out of the box and test new, creative approaches and strategies
 • Passion for results, measurement, and optimization to continuously drive ROI
 • Familiarity with Salesforce, Marketing Automation, Excel, required

 

 

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Briana Lochiatto
Digital, Creative & Marketing Recruiter

When I recruit, I focus on the multi-faceted nature of your job search through your abilities and your desires. I’m looking to uncover the intersection between your skillset and your values to zero in on both the company culture and the ideal position to help you thrive. Let me bring you the connections to finally find the perfect place for you.
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