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Brand Analytics Lead/Project Manager 3

Detroit, MI 48243

Posted: 11/24/2020 Industry: Analyst, Data Development / Management, Information Technology Management Job Number: 11061

Job Description

The Brand Analytics Lead


Brand Analytics Lead possesses expert understanding of marketing analytics, measurement, and strategic insight. She or he works cross-functionally and collaboratively, leading data and analytic integration and assessment across web/platform operations, creative and media. She or he will serve as team lead for brand media and web analytics focused on marketing spend & performance reporting optimization & analysis. The lead also serves as a key point of contact for brand stakeholders, developing a deep understanding of each brand, identifying opportunities, and facilitating collaboration.


Key roles and responsibilities include:
  • Lead development of marketing campaign performance objectives and measurements, lead post-campaign insights
  • Direct production of cross-channel analyses for brand leadership including analyze data and provide actionable insight/recommendations to improve overall performance
  • Manage brand tagging initiatives, implementation, best practices, and troubleshooting to ensure digital marketing efforts are measured accurately and appropriately
  • Partner with agency teams to ensure data quality and accuracy
  • Prioritize and direct ad-hoc analyses on marketing initiatives
  • Direct cross-divisional marketing performance measurement standardization and success metrics
  • Assist in institutionalization of marketing best practices and analytic technologies
  • Identify, frame, and quantify marketing and advertising opportunities
  • Drive continuous improvements and optimization through testing, measurement, and analysis


What are the top 3 Skill Sets this candidate must have?
  1. Ability to multitask and take on multiple projects at once
  2. Good time management skills. We are often working on many projects at once with different timelines. We need to be organized and manage our time wisely.
  3. Someone who has integrity. The purpose of our team is to be “ Switzerland”. Our job is to tell the brands that we support the good, bad, and ugly. We cannot be afraid to be honest.


What are you looking for in a person/candidate as you begin your search?
  • I am looking for someone who is excited to come in to learn our team’ s processes while bringing a fresh perspective and is not afraid to share their own thoughts and opinions.
  • Someone who can develop a story from analytics that will be valuable in helping the brand client teams learn.
  • Someone who is not afraid to question or raise concerns. Curious and is not afraid to question something or someone.
  • A leader; Someone who is organized.
  • The person must be self-motivating. We are working from home and much of the work that we do is managing our own teams and brands.
  • Someone who gets to know the brands that they are managing and ensures that they understand the business. Our clients appreciate when their lead is knowledgeable and can tell a story around analytics whether it is good or bad. Consistent communication with the different teams they are working with – agencies, brand clients, etc.


Manager Required Skills

Areas of Expertise:
  • Analysis                                                                    1-3 yrs.
  • Project Management                                            7-9 yrs.

Soft Skills:
  • Ability to Work with Others                                < 1 yrs.
  • Interpersonal Skills                                                < 1 yrs.
  • Oral and Written Communication Skills           < 1 yrs.
  • Professional Demeanor                                        < 1 yrs.

Technical Skills:
  • Cost Studies                                                            < 1 yrs.
  • Earned Value Analysis                                          < 1 yrs.


Location:                            Detroit, MI

Duration:                           12+ month W2 Contract



Job Requirements


Meet Your Recruiter

Karen Kersten
Sr. Technical Recruiter

As a 25-year veteran of Technical Recruiting, I have one top priority: keeping you informed. I believe in being transparent and straightforward with you so that every interaction is comfortable and easy – together, we’ll get you the information and opportunities you need. Let’s have a conversation!
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