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Brand Marketing Manager

Lakeland, FL 33802

Posted: 04/05/2019 Industry: Advertising & Marketing Job Number: 7908

We are seeking a Brand Marketing Manager for a popular grocery store chain located on Lakeland, FL!

IMPORTANT: This is a 3 month contract position, but has the potential to become longer if needed. Although not guaranteed, the potential to extend or become perm is always there!

Job Description:

The Brand Marketing Manager drives customer advocacy and maximizes sales by identifying and developing brand marketing strategies for high-level marketing campaigns, including promotional campaigns and environmental signage and dé cor. This includes identifying business and customer needs, as well as, developing marketing plans that drive effective customer communications. The Brand Marketing Manager reports to Manager, Marketing Brand Management.

Additional Responsibilities Include:

• Serving as a single point of contact for assigned business units to develop marketing strategies

• ensuring alignment of communications plans and creative design solutions with marketing strategies and evaluating results against established goals

• Developing and integrating marketing strategies that maximize sales for business units and strategic business initiatives

• Managing the marketing components of innovation and development for private label products

• Identifying research needs, engaging resources for research execution, and identifying and communicating implications of findings to business partners

• Supervising Associate Brand Marketing Managers and Brand Marketing Coordinator on assigned project work

• Driving Marketing innovation and quality improvement

• Managing special Marketing assignments

Required Qualifications:

• Bachelor' s Degree in Business Administration, Marketing, Advertising, or Mass Communication from an accredited university or equivalent experience

• At least three (3) years of experience in marketing strategy development or brand management

• Expert knowledge of product marketing, brand management, marketing strategy development and presenting creative design

• Strong knowledge of consumer research principles, methodology, and business analysis

• Knowledge of product development process, marketing planning and customer segmentation

• Knowledge of Microsoft Office (Word, Excel, Outlook, PowerPoint)

• Strategic and critical thinking skills

• Financial, research and business analytical skills

• Proactive decision-making skills

• Conflict and relationship management skills

• Leadership, team building and collaboration skills

• Excellent written and verbal communication skills, including presentation skills

• Project management and prioritization skills

• Experience with Market Research

• Willingness to act with professionalism, poise, and discipline when management disagrees with recommendations based on fact and/or experience

Preferred Qualifications

• Master’ s degree in Business Administration with a concentration in Marketing from an accredited university

• five (5) or more years of experience in marketing strategy development or brand management with supervisory responsibilities over direct or indirect reports

• strong knowledge of grocery/retail, consumer, and competitive environments




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