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Consumer Insights Manager

Plano, TX 75023

Posted: 12/11/2019 Industry: Analyst Job Number: 9550

Job Description


Consumer Insights Manager
 

**Long term W2 contract, onsite in Plano, TX **

The Consumer Insights Manager partners with relevant business teams to provide an understanding of Consumers usage and behaviors across their Consumer Experience Journey for assigned categories. He/she gathers and analyzes consumer data and supports cross functional teams with their strategies and tactics.
 

This Consumer Insights Manager position supports the client’ s Mobile Computing / Mobile Enhancements category (tablets, smartwatches, headphones) and reports to the Director Mobile Consumer Insights.


Responsibilities include:
 
  • Conduct research, both Primary and leverage Secondary to provide actionable insights. Independently manage most research, with support and guidance from manager on more complex studies:
    • Primary: conduct research to understand and predict consumer behavior, e.g.,
      • Qualitative: focus groups, in-home ethnographies, 1-1 interviews, etc.
      • Quantitative: usage & attitude studies, segmentation, post purchase, brand health tracker, concept, creative/messaging testing, etc.
    • Secondary: Gather and analyze secondary data sources to address business issues, as well as the brand health tracker
  • Under supervision of the Director, help manage full scope of Research Projects including:
    • Deeply understand business issues and specific questions to address them. Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in
    • Determine and recommend best research methodology to address business questions
    • Identify best vendor through appropriate RFP process (multi-vendor proposal review)
    • Help negotiate best price with vendor(s), and manage internal finance process approvals
    • Manage research vendor from research design (including sample, questionnaire, discussion guide), field work, analysis, reporting and presentation delivery; ensuring data accuracy throughout study
    • Analyze and interpret data in Excel and create crisp, insightful PowerPoint charts
    • Deliver strong learning, in story-like presentation format that addresses all research objectives and includes actionable recommendations within needed timelines
    • Present findings and recommendations to VP-level stakeholders
  • Support manager in developing Consumer Insights learning plan for the Category based on business needs and learning priorities established with key business stakeholder
     

REQUIREMENTS
  • Bachelors degree in business administration, marketing, product management, sales, or related field.
  • 6+ years experience in marketing, trade marketing, product management, sales or related field
    Electronics / Mobile Industry research experience very strongly preferred; otherwise must have consumer packaged goods (CPG) research experience.
  • 6 years experience analyzing consumer data and providing insights that drive business, including research methods and statistics. Mix of Client and/or agency side experience
     
  • Not required, but preferred -Masters degree in business administration, marketing, product management, sales, or related field; year experience analyzing electronics including retailers.
#INDSTD 9550 1487

Job Requirements

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