Search Jobs

Consumer Insights Manager

Plano, TX 75023

Posted: 03/31/2020 Industry: Analyst Job Number: 9550

Job Description

Consumer Insights Manager

**Long term W2 contract, onsite in Plano, TX **

The Consumer Insights Manager partners with relevant business teams to provide an understanding of Consumers usage and behaviors across their Consumer Experience Journey for assigned categories. He/she gathers and analyzes consumer data and supports cross functional teams with their strategies and tactics.

This Consumer Insights Manager position supports the client’ s Mobile Computing / Mobile Enhancements category (tablets, smartwatches, headphones) and reports to the Director Mobile Consumer Insights.

Responsibilities include:
  • Conduct research, both Primary and leverage Secondary to provide actionable insights. Independently manage most research, with support and guidance from manager on more complex studies:
    • Primary: conduct research to understand and predict consumer behavior, e.g.,
      • Qualitative: focus groups, in-home ethnographies, 1-1 interviews, etc.
      • Quantitative: usage & attitude studies, segmentation, post purchase, brand health tracker, concept, creative/messaging testing, etc.
    • Secondary: Gather and analyze secondary data sources to address business issues, as well as the brand health tracker
  • Under supervision of the Director, help manage full scope of Research Projects including:
    • Deeply understand business issues and specific questions to address them. Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in
    • Determine and recommend best research methodology to address business questions
    • Identify best vendor through appropriate RFP process (multi-vendor proposal review)
    • Help negotiate best price with vendor(s), and manage internal finance process approvals
    • Manage research vendor from research design (including sample, questionnaire, discussion guide), field work, analysis, reporting and presentation delivery; ensuring data accuracy throughout study
    • Analyze and interpret data in Excel and create crisp, insightful PowerPoint charts
    • Deliver strong learning, in story-like presentation format that addresses all research objectives and includes actionable recommendations within needed timelines
    • Present findings and recommendations to VP-level stakeholders
  • Support manager in developing Consumer Insights learning plan for the Category based on business needs and learning priorities established with key business stakeholder

  • Bachelors degree in business administration, marketing, product management, sales, or related field.
  • 6+ years experience in marketing, trade marketing, product management, sales or related field
    Electronics / Mobile Industry research experience very strongly preferred; otherwise must have consumer packaged goods (CPG) research experience.
  • 6 years experience analyzing consumer data and providing insights that drive business, including research methods and statistics. Mix of Client and/or agency side experience
  • Not required, but preferred -Masters degree in business administration, marketing, product management, sales, or related field; year experience analyzing electronics including retailers.
#INDSTD 9550 1487

Job Requirements


Meet Your Recruiter

Korynn Stark
Technical Recruiter

To me, you’re more than just a resume – I work to show clients the whole YOU! I also offer guidance on your job search by providing market intelligence and honest feedback to help you work towards your goals.

Apply Online
Apply with LinkedIn Apply with Facebook Apply with Twitter
Chat With A Recruiter

Send an email reminder to:

Share This Job:

Related Jobs:

Login to save this search and get notified of similar positions.