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Cross Category Consumer Insights Manager

Ridgefield Park, NJ 07660

Posted: 06/17/2020 Industry: Advertising & Marketing Job Number: 10561

Job Description


Cross Category Insights Manager

**W2 contract, 6 month minimum, Ridgefield Park, NJ **

 

Cross Category/IoT/Smart Home - Marketing (Consumer, Shopper & Market Insights Team)

Overall Responsibilities:
  • The Cross Category Insights Manager partners with relevant business teams to provide an understanding of Consumers usage and behaviors across their Consumer Experience Journey for assigned business. He/she gathers and analyzes consumer data and supports cross functional teams with their strategies and tactics.
  • This Cross Category Insights Manager position supports analytical insights across Samsung categories and reports to the Director of Cross Category/IoT/Smart Home.
  • Leverage Secondary/Syndicated research and Conduct Primary research to actionable insights.
  • Independently manage most research, with support and guidance from manager on more complex studies:
    • Secondary: Gather and analyze secondary data sources to address business issues
    • Primary: conduct research to understand and predict consumer behavior, e.g.,
    • Qualitative: focus groups, in-home ethnographies, 1-1 interviews, etc.
    • Quantitative: concept tests, usage & attitude studies, post purchase, etc.
  • Manage full scope of Research Projects including:
    • Deeply understand business issues and specific questions to address them. Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in
    • Determine and recommend best research methodology to address business questions
    • Identify best vendor through appropriate RfP process (multi-vendor proposal review)
    • Help negotiate best price with vendor(s), and manage internal finance process approvals
    • Manage research vendor from research design (including sample, questionnaire, discussion guide), field work, analysis, reporting and presentation delivery; ensuring data accuracy throughout study
    • Analyze and interpret data in Excel and create crisp, insightful PowerPoint charts
    • Deliver strong learning, in story-like presentation format that addresses all research objectives and includes actionable recommendations within needed timelines.
  • Manage cross-category budget and finance process that covers cross category
  • Support manager in developing Consumer Insights learning plan for Cross category research based on business needs and learning priorities established with key business stakeholders

 

QUALIFICATIONS
  • Understand and support quarterly and annual revenue, profit and market share goals achievement
  • Strong Business Acumen to appropriately probe and fully understand business issues to tackle and provide meaningful, impactful recommendations
  • Ability to confidently engage different levels and multi-functional stakeholders (up to VP level)
  • Research and Analytical Capabilities
    • Comprehensive, up to date research and analytical techniques and methodologies (notably Primary research, quantitative and qualitative). Syndicated research (e.g., Nielsen, NPD) experience a plus
    • Superior Consumer focused Insights and research experience; Shopper Insights experience a plus
    • Ability to effectively manage projects under very little supervision to achieve team goals and complete work assignments within established time frames
  • Vendor / Team Management
    • Evaluate via RFP best vendor for each project. Manage vendor to ensure clear goals, research capabilities and learning delivery within timeline and budget for high ROI.
  • Communication & Technical skills
    • Excellent interpersonal communication, engagement and influencing skills
    • Strong verbal and written communication skills to effectively convey learning and actions to take
    • Strong proficiency in development of PowerPoint charts and full decks. Strong Excel skills to review, calculate and analyze data. Proficiency in Tableau visualization and SPSS a plus
  • Personal Attitude, Collaborations
    • High confidence, proactivity and positive go-getter attitude
    • Strong bias for action, sense of urgency and results orientation
    • Ability to work calmly and productively in high time pressure situations
    • Ability to cultivate strong collaborative working relationships and contacts within C&CI work group, across other company functions and with external organizations

MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS
  • Bachelors degree in business administration, marketing, product management, sales, or related field.
  • 5-8 years experience in market research, marketing, trade marketing, product mgmt. or related field w/ solid market research experience (from Client and/or agency side)
  • 5-8 years experience analyzing consumer data and providing insights that drive business, including research methods and statistics. Mix of Client and/or agency side experience
  • Must be able to synthesize secondary research and provide perspectives; ability to leverage Secondary/Syndicated research and Conduct Primary research to actionable insights to address business issues
  • Very well versed & eager to learn - able to produce excellent research results & analyses
  • Electronics / Mobile Industry research experience STRONGLY PREFERRED. Otherwise must have consumer packaged goods (CPG) research experience.

Preferred Requirements
  • Masters degree in business administration, marketing, product management, sales, or related field preferred
  • 3 + years experience analyzing technology including retailers.

#INDSTD 10561

Job Requirements

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