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Data Analyst- audience analytics

Orlando, Florida 32837

Post Date: 03/22/2018 Job ID: 5618 Industry: Analyst, Data Development / Management

Data Analyst, Audience Analytics 

Our client’ s restaurants feature some of the most recognizable and successful brands in full-service dining. They create memorable experiences for 380 million guests in hundreds of communities across North America. They are also the world’ s largest full-service restaurant company.

  • Strategy & Analytics Development.
  • Partner with Media & Data teams to develop testing capabilities across DMP segments, including test structures, deployment and analysis.
  • Partner on defining new traits and segments in the Data Management Platform and Customer Data Platform to support new campaign requests.
  • Works with channel partners to deploy and test segments developed in the Data Management Platform and/or Marketing Data Mart to channel activation platforms.
  • Develop high level story for monthly business reporting, working with Media teams and brand teams to reflect the impact campaign performance.
  • Understand the digital customer journey and consult on customer personalization initiatives across the organization, providing expertise on how 1st, 2nd, and 3rd party data can be used for site personalization.
  • Oversee future selection and maintenance of the DMP and ad technology stack in partnership with Enterprise Marketing, IT and brand teams.
  • Monitors segment sizes for all segments actively part of a digital campaign and monitors match rates with activation/media buying platforms, ensuring that high quality segment data is continually delivered throughout the campaign.
  • Works with vendors, IT, channel owners to deploy DMP tags and code updates to our client’ s properties, and works with media agencies to ensure DMP tags are deployed on creative for all media campaigns.
  • Supports business users in the usage of campaign and audience data through formal trainings and ongoing day-to-day support.
  • Process/ Improvement.  
  • Maintain in partnership with system admin, data integrity of DMP
  • Identify new opportunities to scale 1st party data use, improve data cost or technology stack efficiencies through ongoing audits and analysis.
  • Identify opportunities to enhance audience effectiveness through analysis  and partnering with cross functional internal and external teams.
  • Enable new integrations within and outside of the platform with digital vendors and internal data warehouses to enhance audience capabilities.
  • Data Governance.
  • Oversee DMP segment intake process and platform permissions.
  • Demonstrate an understanding of legal issues around data privacy, security and PII.
  • Providing data-oriented support and training on systems, procedures, best practices, related to data providers and quality.


  • Professional experience leveraging an enterprise data management platform (Krux, Neustar, Adobe Audience Manager (preferred)).
  • Experience working with brand teams and their agency of records to deploy and measure marketing campaigns.
  • Professional experience segmenting digital data for input into DMP. 
  • 4+ years of experience in marketing/advertising, management consulting, insurance or another analytical field.
  • Experience analyzing and optimizing programmatic media.
  • Experience with digital ecosystem, available data sources and methods of executing data-driven campaigns.
  • Familiarity with digital analytics tools such as Adobe Analytics, DMPs, DSP, Google DoubleClick, Programmatic platforms, Adobe Target.
  • Strong Excel skills required. 
  • Strong quantitative and problem-solving skills working in complex, technical environments.
  • Project management experience in highly cross functional work environments, with both technical and strategic stakeholders.


Briana Lochiatto
Digital Recruiter

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