Digital Advertising Manager
111 River Street Hoboken, NJ 07030
ektello is seeking a strategic and customer-focused Digital Advertising Manager for a big-brand opportunity!
We are seeking RESULTS! Candidates with a proven track record of success in planning and executing media plans for integrated marketing campaigns for major products and brands!
The ideal candidate has a comprehensive skill set with knowledge and experience on the digital and creative side AND understands analytics and campaign optimization.
- You will be responsible for optimizing digital media channels (paid search and display, native sponsored content, social advertising and retargeting) to attract, engage, and retain customers
- Owns evaluation of campaign objectives, customer segmentation, managing campaign cadence and determining what channels and outreach are most effective
- Serves as main contact for agencies, advertising and media contacts and lead generation networks and serve as an internal resource for digital media
- Strong communicator with extensive experience working cross-functionally
- We’ re looking for someone with a minimum of 3 years professional experience, with a BA/BS or equivalent experience
- A degree in Marketing, Advertising or a related field is preferred
- Knowledge of digital media planning, persona creation and buyer’ s profiles are essential to success in this role
- *This position can be based in Hoboken or Indianapolis!