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Digital Marketing Analytics Manager

Lakeland, FL 33802

Posted: 11/08/2019 Industry: Digital Marketing Job Number: 9230

Job Description


 
This position is part of the Digital Marketing team and directs analysis of our client' s Online properties, which includes websites and apps.  The position supports the evolving digital marketing measurement strategies and standards to gather and analyze customer behaviors on digital properties.  The role requires both management and hands-on analysis to inform optimizations and identify opportunities for improvements to customer experience and campaign deployments, providing key insights to decision-making marketing managers and senior marketing leaders.
 
Required Qualifications
  • Bachelor’ s degree in Business, Marketing, Computer Science, or other related fields with emphasis marketing measurement; or equivalent experience in an analytical or technical field
  • two (2) years digital analytics experience implementing tag management and web analytics platforms
  • knowledge of web and app measurement tools, best practices and implementation
  • knowledge of tag management systems, best practices and implementation
  • knowledge of analytics, web, e-commerce, and social media measurement technologies and trends
  • knowledge of agile development process
  • understanding of digital marketing measurement, media tracking, user experience (UX) analytics, best practices and analytical approaches
  • knowledge of implementation of process change
  • leadership & management skills
  • program management skills
  • persuasiveness, team player, detail- oriented
  • excellent verbal, written and interpersonal communication skills
  • basic knowledge of Microsoft Office 365
  • willingness to travel with overnight stays up to one week or longer
  • willingness to work late hours, during weekends (Saturdays & Sundays), or at home as needed

Preferred Qualifications
  • Master’ s degree in Business, Marketing, Computer Science, or other related fields with emphasis marketing measurement; or equivalent experience in an analytical or technical field
  • Four (4) years digital analytics experience implementing and operating tag management, web analytics and app analytics platforms

This measurement and associated analysis plays a critical role in the company’ s digital campaign strategy development,   influences marketing business decisions, and impacts short- and long-term sales and return on investments. This role manages and oversees analysis, design, implementation, and operation of digital measurement tools and technologies, and directs the work of consultants and eventually digital marketing analytics associates.

The responsibilities listed on this position analysis are not intended to be all-inclusive and additional responsibilities may be assigned as needed.
  • contributing to and implementing the Digital Marketing Analytics Platform Measurement Strategy
  • managing the implementation of the Digital Marketing Analytics Measurement Strategy
  • providing digital marketing analytics expertise and best practices to internal business partners and external suppliers to inform strategy development and overall business decisions
  • dedicating time to marketing innovation and quality improvement
  • managing special Digital Marketing Analytics related assignments

 

Job Requirements

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Melissa Gallagher

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