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Digital Marketing Specialist

New York City, NY 10018

Posted: 04/20/2020 Industry: Digital Marketing Job Number: 9556

Job Description

ektello' s client in midtown NYC is currently looking for a Digital Marketing Specialist to join  their growing team.  Are you looking to work with senior leadership and have your ideas heard? Do you get excited to drive a companies mission and vision across desktop, mobile, social and campaigns?  Then we have a role for you!

  • Plan, coordinate and execute digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Maintain and enhance the companies  website
  • Maintain our social media presence across all digital channels
  • Analyze web traffic metrics and suggest solutions to boost web presence
  • Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize performance based on the insights
  • Brainstorm new and creative digital marketing strategies
  • Monitor and enhance company’ s online reputation
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking


Job Requirements


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Phyllis-Ann Baldino

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