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Digital Planning Coordinator

New York, NY 10111

Posted: 01/09/2020 Industry: Advertising & Marketing, Digital Marketing Job Number: 9707

Job Description


The Digital Campaign Manager will work within the teams Owned Television Stations supporting all Account Executives and other key players at our stations and National Sales Offices to develop custom digital sales opportunities for advertisers, as well as, coordinate the execution of the successful fulfillment of digital campaigns and all associated revenue.
  • Qualifications: Minimum 1-2 years of experience in digital sales support, preferably within operations org 4 year college degree
  •   Familiarity with an order management system (Operative One preferred)
  • Familiarity with ad serving systems (FreeWheel, Google Ad Manager)
  • Understanding of digital billing and invoicing
  • Effective communication and presentation skills
  • Strong analytical and interpersonal skills with ability to work independently and collaboratively


Responsibilities:
Responsibilities:

• Aid sales force in the overall RFP and pricing and planning process, including analyzing available inventory with the ultimate goal to provide sellable digital media proposals to agencies and direct advertisers

• Create template media plans for both custom and off the shelf marketing ideas

• Work in Operative One to book and manage digital campaign products

• Manage live campaigns by monitoring pacing and delivery

• Develop strategic reallocation and optimizations for live campaigns

• Coordinate with AEs on development of renewal strategies based on client/program insights

• Work with the traffic/operations team to schedule, traffic and implement advertising programs

• Pull screenshots, provide campaign pacing and reporting updates to Sales AEs on all active campaigns

• Deliver superior customer service by making performance recommendations and optimizations

• Monitor first and/or third party impression metrics to ensure full delivery

• Confirm billing each month and work with finance to adjust billing and provide clients with accurate invoicing

 

Job Requirements

Chrystal

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