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Email Marketing Designer

Framingham, MA 01704

Post Date: 07/12/2018 Job ID: 6520 Industry: Advertising & Marketing, Digital Design, Digital Marketing, Graphic Design

ektello is hiring an Email Marketing Designer  for one of our top office retailer clients in Framingham, MA! Our client is a multinational corporation that provides merchandise to offices, schools, and more.

The candidate will be responsible for production management and execution of SBA email programs for our client. This task requires managing multiple weekly campaigns in various stages of production via a suite of internal and external tools, which help us, proof and execute our client' s email marketing campaigns. A successful candidate in this position will have basic HTML skills to allow for QA of creative files, strong organizational skills as this position requires a certain degree of self-drive. This role is a highly team driven position as you work with other marketing teams and with internal resources on the email marketing team and external resources to help execute your campaigns. Candidates who work with humor even when under pressure would be a great fit. 

• Responsible for the email production, QA and deployment of high quality, on-time and on-budget campaigns for SBA email campaigns in Responsys email ecosystem 
• Submit and communicate all final campaign details to email vendor for setup 
• Manage the email setup process with the vendor to ensure campaign launches flawlessly and on time 
• Document issues/errors in Staples environment as well as on the vendor side to provide accurate reporting and improve execution process 
• Work with cross-functional teams to understand SBA email campaign strategy and ensure flawless execution 
• Work with cross-functional teams to ensure all SBA email campaign details and final creative are delivered accurately and on time for submission to email vendor 
• Manage all creative production proof rounds to assure email best practices and timelines are adhered to 
• QA for Customer Experience 
• Execute end-to-end test and QA plans for emails, offers and landing pages and the pages they lead to with a clear objective of providing accurate and relevant information to the customers 
• Ensure all marketing programs/campaigns/offers are translated through the customer lens, promote our client' s value prop through institutional messaging, and ensure the best possible experience with email content, offers and landing pages 
• Execute A/B tests on an ongoing basis to improve email performance 
• Ensure emails render and function appropriately in top email clients used by our client' s customers (desktop and mobile) 
• Ensure each customer segment receives the correct version of the email based on whether they are a member of a specific program or not 
Innovation and Change (i.e., improvements to procedures, services, or products, as well as the development of new ideas, methods, techniques, services, and products) 
• Independently identify process steps/rules/workflow that needs improvement and inform either the Manager or Marketing Ops Process Innovation team to improve and automate the time-consuming steps 
• Continuously enhance knowledge on email campaign best practices (functionality, cadence, deliverability, etc.) under the guidance of Manager, Email Operations 

• Bachelor’ s degree or work experience that demonstrates comparable abilities 
• 1-2 years of experience in campaign management or generalist marketing 

Professional Knowledge 
• Hands-on experience in executing marketing campaigns is preferred 
• Basic HTML skills needed 
• Experience working in email service provider platforms such as Responsys, Marketo, Eloqua, etc. a plus 
• Strong ability to effectively work cross-functionally within a large organization and with external partners 
• Excellent oral and written communication skills, organizational skills (ability to influence as well as collaborate) and detail orientation 
• Good understanding of email QA processes 
• Interest in Enterprise Marketing and the strategy behind it

Noelle Quinn

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