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Email Marketing Specialist

Framingham, MA 01704

Post Date: 08/02/2018 Job ID: 6518 Industry: Digital Design, Digital Marketing

 

The Specialist of Email Operations – Weekly Promo
  • Responsible for production management and execution of select Weekly Promo email programs at Staples.
  • This requires managing multiple weekly campaigns in various stages of production on any given week. This is done via a suite of internal and external tools, which help us, proof and execute our email marketing campaigns.
  • This is a highly team driven position as you work with other marketing teams and with internal resources on the email marketing team and external resources to help execute your campaigns.

 

IMPORTANT: This is a 7 month contract, full time & onsite, with health, dental, vision and PTO benefit options. This contract has the potential for extension!

Responsibilities
  • Responsible for the email production, QA and deployment of high quality, on-time and on-budget campaigns for select weekly promo email campaigns 
  • Submit and communicate all final campaign details to email vendor for setup 
  • Manage email setup process with vendor to ensure campaign launches flawlessly and on time 
  • Document issues/errors in Staples environment as well as on the vendor side in order to provide accuracy reporting and improve execution process 
  • Work with cross-functional teams to understand weekly promo strategy and ensure flawless execution 
  • Work with cross-functional teams to ensure all weekly promo details and final creative are delivered accurately and on time for submission to email vendor 
  • Manage all creative production proof rounds to ensure email best practices and timelines are adhered to 
  • QA for Customer Experience 
  • Execute end-to-end test and QA plans for emails, offers and landing pages and the pages they lead to with a clear objective of providing accurate and relevant information to the customers 
  • Ensure all marketing programs/campaigns/offers are translated through the customer lens, promote our value prop through institutional messaging, and ensure the best possible experience with email content, offers and landing pages 
  • Execute A/B tests on an ongoing basis to improve email performance 
  • Ensure emails render and function properly in top email clients used by our customers (desktop and mobile) 
  • Ensure each customer segment receives the correct version of the email based on whether they are a member of a specific program or not 
  • Independently identify process steps/rules/workflow that need improvement and inform appropriate teams

 

Requirements:
  • Bachelor’ s degree or work experience that demonstrates comparable abilities 
  • 1-2 years of experience in campaign management or generalist marketing
  • Hands-on experience executing marketing campaigns
  • Basic HTML skills
  • Experience working in email service provider platforms such as Responsys, Marketo, Eloqua etc.
  • Strong ability to effectively work cross functionally within a large organization and with external partners
  • Excellent oral and written communication skills
  • Strong organizational skills (ability to influence as well as collaborate) and detail orientation
  • Good understanding of email QA processes 
  • Interest in Enterprise Marketing and the strategy behind it
  • You work with humor even when under pressure
  • Continuously improve knowledge on email campaign best practices (functionality, cadence, deliverability, etc.) under guidance of Manager, Email Operations 

 

  6518

Monica Stone
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