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Email Marketing Specialist

Framingham, MA 01704

Post Date: 07/24/2018 Job ID: 6519 Industry: Digital Design, Digital Marketing

The Specialist of Email Operations  is responsible for production management and execution of  email programs.

Responsibilities
  • Impact on Business (i.e. business contribution; nature and scope of responsibility; risk and financial management; strategic vs. tactical vs. delivery orientation.  
  • Executional Excellence 
  • Responsible for the email production, QA and deployment of high quality, on-time and on-budget campaigns for SBA email campaigns in Responsys email ecosystem 
  • Submit and communicate all final campaign details to email vendor for setup 
  • Manage email setup process with vendor to ensure campaign launches flawlessly and on time 
  • Document issues/errors in Staples environment as well as on the vendor side in order to provide accuracy reporting and improve execution process 
  • Exceptional coordination 
  • Work with cross-functional teams to understand SBA email campaign strategy and ensure flawless execution 
  • Work with cross-functional teams to ensure all SBA email campaign details and final creative are delivered accurately and on time for submission to email vendor 
  • Manage all creative production proof rounds to ensure email best practices and timelines are adhered to 
  • QA for Customer Experience 
  • Execute end-to-end test and QA plans for emails, offers and landing pages and the pages they lead to with a clear objective of providing accurate and relevant information to the customers 
  • Ensure all marketing programs/campaigns/offers are translated through the customer lens, promote our value prop through institutional messaging, and ensure the best possible experience with email content, offers and landing pages 
  • Execute A/B tests on an ongoing basis to improve email performance 
  • Ensure emails render and function properly in top email clients used by our customers (desktop and mobile) 
  • Ensure each customer segment receives the correct version of the email based on whether they are a member of a specific program or not 
  • Innovation and Change (i.e. improvements to procedures, services, or products, as well as development of new ideas, methods, techniques, services and products) 
  • Independently identify process steps/rules/workflow that need improvement and inform either the Manager or Marketing Ops Process Innovation team to improve and/or automate the time-consuming steps 
  • Continuously improve knowledge on email campaign best practices (functionality, cadence, deliverability, etc.) under guidance of Manager, Email Operations 

Required Experience:
  • Bachelor’ s degree or work experience that demonstrates comparable abilities 
  • 1-2 years of experience in campaign management or generalist marketing 
  • Hands-on experience executing marketing campaigns is preferred 
  • Basic HTML skills needed 
  • Experience working in email service provider platforms such as Responsys, Marketo, Eloqua etc. a plus 
  • Strong ability to effectively work cross functionally within a large organization and with external partners 
  • Excellent oral and written communication skills, organizational skills (ability to influence as well as collaborate) and detail orientation 
  • Good understanding of email QA processes 
  • Interest in Enterprise Marketing and the strategy behind it
  • Bachelor’ s degree or work experience that demonstrates comparable abilities
  • 1-2 years of experience in campaign management or generalist marketing
  • Hands-on experience executing marketing campaigns is preferred
  • Basic HTML skills needed
  • Experience working in email service provider platforms such as Responsys, Marketo, Eloqua etc. a plus

 

6519 

Harbinder Barring
Technical Recruiter – Digital|Creative|Marketing

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