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Email Marketing Specialist

Orlando, Florida 32837

Post Date: 04/09/2018 Job ID: 6007 Industry: Advertising & Marketing

Email Specialist

ektello is actively seeking creative, innovative, team-oriented individuals who are passionate about bettering the client’ s brand and its ongoing mission to significantly enhance the way people live, work and play.

Responsibilities
  • Work with ESP partners, Creative and Strategy Agencies to create and execute email campaigns that drive business impact
  • Create and execute data-driven, dynamic email campaigns and deliver highly-targeted/segmented marketing campaigns, lifecycle emails, retention/reactivation programs, and loyalty building communications
  • Assist in the strategy behind campaigns and the creation of new marketing opportunities.
  • Assist in developing a productive relationship with email vendor (ESP) as key client point-of-contact to maximize vendor value.
  • Work collaboratively with various teams to review and approve campaign creative
  • Manage campaign calendar and deployment schedule across client Brands to ensure deadlines are consistently met
  • Be able to effectively communicate& translate key metrics to the Management Team
  • Recommend changes to existing segmentation and campaigns based on own analysis
  • Serve as the primary contact for the Brands to assist with the planning and execution of email campaigns
  • Ensure spam regulation compliance (CAN-SPAM)
  • Ensure email marketing best practices are met
  • Other duties, assignments and specific projects may be assigned at the discretion of management.
  • Lead small and large-scale projects as needed, proactively identifying and communicating potential problems and issues to project team members/leaders.
  • Effectively communicate with stakeholders throughout the project lifecycle. Ensure issues are analyzed, discussed and resolved in a timely manner.
  • Consistently enhance skills and job knowledge by researching new technologies and software products and trends; reading professional publications; maintaining personal networks; participating in professional organizations.

Qualifications
  • Minimum 1-year experience servicing high volume CRM marketing initiatives.
  • Demonstrated experience working with multiple Brand/Property Email Campaigns.
  • Proven strong storyline based deck writing skills using PowerPoint.
  • Excellent analytical, problem solving skills.

 

 

 

Monica Stone
Digital, Creative & Marketing Recruiter

I see my role as more of a coach than a Recruiter – how can I help you build a strong resume, hunt down your dream job, and excel wherever you go? I work to provide you with fun, easy ways to flesh out your resume and increase your confidence and capabilities. Let me take you under my wing so we can work together towards your goals.
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