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Email Marketing Specialist

Orlando, FL 32837

Posted: 11/08/2018 Industry: Digital Marketing Job Number: 7143

If you’ re someone who' s interested in the other side of the restaurant industry, this will be an exciting opportunity for you!

ektello is seeking an Email Marketing Specialist for one of our top full-service dining clients in Orlando, FL. Our client’ s restaurants are one of the most recognizable and successful brands in the industry. With locations all across North America that serve over 380 million guests, it’ s no wonder our client is the world’ s largest full-service restaurant company.

The Email Specialist is responsible for supporting and advising key business leaders across the organization on topics that cover many key CRM marketing initiatives. This role is a high visibility position requiring significant interaction with Senior Management while working on large and small-scale projects. The ideal candidate is a well-rounded, performer with a relevant background in marketing with an emphasis on CRM execution and marketing analytics. This position requires an independent, solution-oriented performer who is skilled and experienced developing campaigns and using data to drive strategy and actionable recommendations.

- Work with ESP partners, Creative and Strategy Agencies to create and execute email campaigns that drive business impact
- Create and run data-driven, dynamic email campaigns and deliver highly-targeted/segmented marketing campaigns, lifecycle emails, retention/reactivation programs, and loyalty building communications
- Assist in the strategy behind campaigns and the creation of new marketing opportunities
- Assist in developing a productive relationship with email vendor (ESP) as key client point-of-contact to maximize vendor value
- Work collaboratively with various teams to review and approve campaign creative
- Manage campaign calendar and deployment schedule across client Brands to ensure deadlines are met consistently
- Be able to effectively communicate& translate key metrics to the Management Team
- Recommend changes to existing segmentation and campaigns based on own analysis
- Serve as the primary contact for the Brands to assist with the planning and execution of email campaigns
- Ensure spam regulation compliance (CAN-SPAM)
- Ensure email marketing best practices are met
- Lead small and large-scale projects as needed, proactively identifying and communicating potential problems and issues to project team members/leaders
- Effectively communicate with stakeholders throughout the project lifecycle
- Consistently enhance skills and job knowledge by researching new technologies and software products and trends; reading professional publications; maintaining personal networks; participating in professional organizations

- Minimum 1-year experience servicing high volume CRM marketing initiatives
- Demonstrated experience working with multiple Brand/Property Email Campaigns
- Proven strong storyline based deck writing skills using PowerPoint
- Excellent analytical, problem-solving skills



Monica Stone
Digital, Creative & Marketing Recruiter

I see my role as more of a coach than a Recruiter – how can I help you build a strong resume, hunt down your dream job, and excel wherever you go? I work to provide you with fun, easy ways to flesh out your resume and increase your confidence and capabilities. Let me take you under my wing so we can work together towards your goals.
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