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Email Specialist

Orlando, FL 32837

Post Date: 07/12/2018 Job ID: 6541 Industry: Digital Marketing

ektello is seeking an Email Specialist for one of our top full-service dining clients in Orlando, FL! Our client’ s restaurants are deemed one of the most recognizable and successful brands in the industry. With locations all across North America that serve over 380 million guests, it’ s no wonder our client is the world’ s largest full-service restaurant company.
Our client’ s restaurants feature some of the most recognizable and successful brands in full-service dining. They create memorable experiences for 380 million guests in hundreds of communities across North America. They are also the world’ s largest full-service restaurant company.

Responsibilities:
The Email Specialist is responsible for supporting and advising key business leaders across the organization on topics that cover some key CRM marketing initiatives. This is a high visibility position requiring significant interaction with Senior Management while working on large and small-scale projects. The ideal candidate is a well-rounded, performer with a relevant background in marketing with an emphasis on CRM execution and marketing analytics. This position requires an independent, solution-oriented performer who is skilled and experienced in developing campaigns and using data to drive strategy and actionable recommendations. The Email Specialist will also:

• Work with ESP partners, Creative and Strategy Agencies to create and execute email campaigns that drive business impact.
• Create and run data-driven, dynamic email campaigns and deliver highly-targeted/segmented marketing campaigns, lifecycle emails, retention/reactivation programs, and loyalty building communications.
• Assist in the strategy behind campaigns and the creation of new marketing opportunities.
• Assist in developing a productive relationship with email vendor (ESP) as key client point-of-contact to maximize vendor value.
• Work collaboratively with various teams to review and approve campaign creative
• Manage campaign calendar and deployment schedule across client brands to ensure deadlines are consistently met.
• Be able to communicate & translate critical metrics to the Management Team effectively.
• Recommend changes to existing segmentation and campaigns based on own analysis.
• Serve as the primary contact for the Brands to assist with the planning and execution of email campaigns.
• Ensure spam regulation compliance (CAN-SPAM) and that email marketing best practices are met.
• Lead small and large-scale projects as needed, proactively identifying and communicating potential problems and issues to project team members/leaders.
• Effectively communicate with stakeholders throughout the project lifecycle. Ensure issues are analyzed, discussed and resolved promptly.
• Consistently enhance skills and job knowledge by researching new technologies and software products and trends; reading professional publications; maintaining personal networks; participating in professional organizations.

Qualifications:
• Minimum 1-year experience in servicing high volume CRM marketing initiatives.
• Demonstrated experience working with multiple Brand/Property Email Campaigns.
• Proven strong storyline based deck writing skills using PowerPoint.
• Excellent analytical, problem-solving skills.

Monica Stone
Digital, Creative & Marketing Recruiter

I see my role as more of a coach than a Recruiter – how can I help you build a strong resume, hunt down your dream job, and excel wherever you go? I work to provide you with fun, easy ways to flesh out your resume and increase your confidence and capabilities. Let me take you under my wing so we can work together towards your goals.
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