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Market Engagement Manager

Franklin, TN 37067

Posted: 11/14/2018 Industry: Digital Marketing Job Number: 7144

ektello is currently seeking a Market Engagement Manager for one of our top automotive clients in Franklin, TN.

Our client has been selling vehicles in the USA since 1958. Their operations include automotive styling, sales and marketing, and much more.

As Market Engagement Manager, you will be part of the Market Engagement work stream and you will demonstrate proven capabilities in working collaboratively with different teams across the Customer Experience Transformation program, building and enhancing strong relationships with various stakeholders across the globe, supporting a diverse and multi-cultural team and proactively overseeing and ensuring execution of prioritized initiatives for the markets. You will report to a Lead engagement manager with an additional dotted line reporting in the region/market.

• Assist in platform selection and maintenance, including cost sharing recommendations and implications of global alignment
• Support client business units in the review of current systems, including both vehicle and customer data and the on-boarding of Helios
• Be included in kick-off and close-out sessions and documents for key retail/customer technology projects to ensure ROI and stakeholder collaboration
• Ensure assets are produced in accordance with cross-platform consumption while recommending cohesive UX solutions
• Have a voice on the governance board, working toward a breakdown of silos with a mission to minimize duplication of asset generation and confusion for dealers and customers
• Share best practices on proper data points within initiatives, KPIs and reporting structures to ensure ROI
• Leverage relationships in solutions for software, hardware, and connectivity at retail
• Communicate key projects from a mature global market to GHQ, including challenges overcome, opportunities and lessons learned for potential global implementation
• Ensure that key client business priorities and unique market conditions are represented in global technology decisions

• 6+ years of business transformation experience
• Technology familiarity with Microsoft Office tools and Adobe suite of products is a plus (e.g. Adobe Experience Manager)
• Experience presenting to C-level executives required
• Functional knowledge of web applications, information systems, digital marketing solutions such as mobile, social media platforms are a must
• Global enterprise implementation experience
• Automotive digital marketing, including content creation, campaigns, social media, digital display media are strongly preferred but not necessary
• Knowledge of distributed product development and support tools such as Jira, documentation wikis, configuration tools preferred
• Working or knowledge of agile software development methodologies required
• Experience implementing Customer experience initiatives
• Experience defining, tracking and monitor business value and business case validation
• Ability to drive for results with minimal to no supervision




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