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Marketing Analytics Project Manager

orlando, FL 32819

Post Date: 07/17/2018 Job ID: 5878 Industry: Advertising & Marketing, Project Management

Marketing Program Manager

Are you familiar with one of the world’ s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information?   Are you also a Marketing Program Manager looking for an innovative and exciting opportunity in the Entertainment Industry? 

ektello is looking for a Marketing Program Manager for one of our top multimedia clients in Orlando, Florida. Our client boasts an impressive portfolio of news and entertainment television networks, world-renowned theme parks, a prominent motion picture company, and much more

Responsibilities
  • Responsible for managing the day to day coordination, implementation, and data validation of our client’ s resort marketing attribution platform (Connected Attribution).
  • Be the key liaison between attribution vendor and key stakeholders at our client; managing project plans with deliverables and coordinating with key stakeholders to ensure timely delivery and consistency of data.
  • Work on validating and confirming that the reporting output is accurate and adhering to the taxonomy and hierarchy set up by the marketing channels.
  • Manage the Paid Media reporting for the Omni-channel team by validating and extracting data from each respective platform for analysis conducted by the team.
  • Represent the Omni-Channel analytics team in meetings pertaining to the new marketing platform and will work directly with marketing partners to ensure accuracy and proper aggregation for the ensuing modelling process.
  • Assist the data science team with information needed for event stream modeling, including taxonomy validation and data preparation.

Qualifications
  • 1-5 years of project management experience with an emphasis on paid digital media, web / ecommerce, and CRM preferably in support of marketing and sales functions in the entertainment, travel or amusement park industry; or equivalent combination of education and experience.
  • Demonstrated experience in managing projects with significant and far-ranging impact on the performance of the business in both the short- and long-term as well as requiring significant financial and resource investments.
  • Very strong organizational and problem-solving skills.
  • Experience in extracting and validating large datasets.
  • Advanced experience with DoubleClick Campaign Manager (DCM).
  • Strong attention to detail.
  • Understanding of marketing attribution strategies.
  • A track record of performance meeting targets and objectives.
  • Demonstrated expertise in executing within or analyzing marketing channels such as Paid Media, Web, CRM, Direct, Social Media, PR, Search, and Ecommerce.
  • Expertise in understanding marketing integration between Paid Media, Web, CRM, Direct, Social Media, PR, Search, and Ecommerce.
  • Passion for entertainment industry and guest experience optimization.
  • Understanding of segmentation and targeting.
  • Experience with business intelligence reporting tools and dashboards.

5878

 

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