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Marketing Specialist

Framingham, MA 01704

Post Date: 08/06/2018 Job ID: 6617 Industry: Advertising & Marketing

ektello is hiring a Marketing Specialist for our top office retailer clients in Framingham, MA! Our client is a multinational corporation that provides merchandise to offices, schools, and more.

The role of the Marketing Specialist is to support marketing vehicles, programs, and initiatives in partnership with Merchandising, Segment Marketing, and our client' s internal agency. These marketing activities influence our client' s customers' perceptions and shopping behaviors in their stores as well as online. Marketing Specialists organize all the details of a campaign, participate in the development of creative materials, work with analytics to structure tests where appropriate, execute and measure campaign effectiveness. Marketing Specialists have the opportunity to work on projects while getting exposure to a variety of vehicles and functions within the company. 

Key Job Responsibilities: 

PROJECT MANAGEMENT: 
• Support programs and initiatives 
• Escalate issues that could impact timelines, other teams or budget 

STRATEGY AND PLANNING:
• Participate in planning sessions 
• Provide inputs to plans and creative briefs 

CUSTOMER AND BUSINESS INTELLIGENCE:
• Collect and organize data 
• Compile results 

GENERAL MARKETING EXECUTION:
• Communicate and collaborate in all stages from planning to roll out to reporting 
• Draft creative briefs for internal Agency, provide feedback, proof and QA materials 

MOBILE MARKETING EXECUTION: 
• Manage push notification campaign calendar, organize and schedule campaigns with zero delays/errors 
• Support our client' s mobile app feature testing, mobile message testing where appropriate 
• Support ASO by writing release notes on an ad-hoc basis 
• Utilize various reporting platforms to compile campaign performance and test results 

Experience:
• 2-3 years work experience, could include internships/co-ops 
• Specific knowledge of mobile marketing preferred 
Professional Knowledge/Experience 
• Detail oriented, highly organized individual with strong problem-solving abilities. 
• Ability to work accurately but efficiently, adjusting quickly to changing priorities and aggressive timelines. 
• Experience with reporting and metrics including mobile engagement, site engagement, etc. 
• Demonstrated proficiency in MS Office applications, specifically MS Excel, PowerPoint, Word, and Outlook. 
• Experience working with/managing agencies and vendors a plus. 
• Understanding of mobile operating systems (e.g., android, ios, etc.)

 

 

 

 

#INDStd

Mary Stapleton

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