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SEO Project Manager

Framingham, MA 01704

Posted: 10/11/2018 Industry: Digital Marketing Job Number: 6995

Have you worked in retail or e commerce and are ready for your next career move? Ever wanted to work for one of the top e-commerce retailers in the country?

ektello is hiring a SEO Project Manager for our top retail and eCommerce industry client in Framingham, MA. Our client is a multinational corporation that provides merchandise and services to offices, schools, and more.

The SEO Project Manager is responsible for bringing traffic to our client' s owned websites using SEO best practices, site and category specific optimization strategies and off-site supporting strategies. 

Candidates should have 3-5 years of experience in SEO. 

Impact on Business (i.e., business contribution; nature and scope of responsibility; risk and financial management; strategic vs. tactical vs. delivery orientation)
• Primary Optimization: Increase Primary Keyword Organic Visibility & Traffic 
• Research and acquire baseline data to understand current performance, visibility & traffic metrics for transactional queries and in-scope pages. 
• Complete SWOT and competitive analysis to recognize areas of opportunity relative to competitor website(s), on and off-site optimization tactics, and rankings. 
• Partner with digital merchandising teams to understand & support category/initiative goals. 
• Analysis of own and competitive data relative to owned categories/initiatives to identify areas of opportunity to increase visibility & traffic for eCommerce / transactional queries. 
• Partner with team and marketing operations counterparts, agencies, Staples Digital Solutions and cross-org to prioritize and drive the execution of owned initiatives. 
• Setup measurement plans for all efforts which are inclusive of primary, secondary and potentially tertiary queries per URL, before initiative launches. 
• Deliver initiative reporting, inclusive of all active initiatives to leadership.

Editorial Content: Analysis, Optimization & Lead Generation 
• Partner cross-org to identify and index active and planned content for non-transactional pages. 
• Complete action specific competitive analysis to identify content opportunities that when created will drive incremental visibility & traffic growth that can lead to direct revenue or lead generation funnels. 
• Add all active and planned content opportunities to cross-org synchronized content calendar for organization and prioritizations. 
• Work with digital merchants, internal agency partners, cross-org and vendors to plan, write and publish content. 
• Develop internal linking strategies utilizing owned eCommerce & editorial pages to drive awareness to and promote the indexation-of new content. 
• Setup measurement plans for all initiatives which are inclusive of primary, secondary and potentially tertiary queries per URL, before initiative launches. 
• Deliver initiative reporting, inclusive of all active initiatives to leadership. 

Best Practices
• Utilizing SEO master data workbooks, define and continuously revise content based best-practices (expected states) for H1, Page Title, META Descriptions, Canonical URLs, META Robots directives and highly relevant queries (primary, secondary and potentially tertiary keywords) to ensure optimization and maximized off-site engagement. 
• Execute weekly analysis to identify areas where expectations are not realized. 
• Lead efforts cross-team and cross-org to define and execute solutions which ensure best-practices are set or reset to the expected state.




Monica Stone
Digital, Creative & Marketing Recruiter

I see my role as more of a coach than a Recruiter – how can I help you build a strong resume, hunt down your dream job, and excel wherever you go? I work to provide you with fun, easy ways to flesh out your resume and increase your confidence and capabilities. Let me take you under my wing so we can work together towards your goals.
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