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Search Engine Optimization Manager

Framingham, MA 01704

Posted: 11/13/2018 Industry: Analyst, Copy / Content, Digital Marketing Job Number: 6995

Have you worked in retail or e commerce and are ready for your next career move? Ever wanted to work for one of the top e-commerce retailers in the country?

ektello is hiring a Search Engine Optimization Manager for our top retail and eCommerce industry client in Framingham, MA. Our client is a multinational corporation that provides merchandise and services to offices, schools, and more.

The SEO Project Manager is responsible for bringing traffic to our client' s owned websites using SEO best practices, site and category specific optimization strategies and off-site supporting strategies. 

Candidates should have 3-5 years of experience in SEO. 

Responsibilities:
• Primary Optimization: Increase Primary Keyword Organic Visibility & Traffic 
• Research and acquire baseline data to understand current performance, visibility & traffic metrics for transactional queries and in-scope pages. 
• Complete SWOT and competitive analysis to recognize areas of opportunity relative to competitor website(s), on and off-site optimization tactics, and rankings. 
• Partner with digital merchandising teams to understand & support category/initiative goals. 
• Analysis of own and competitive data relative to owned categories/initiatives to identify areas of opportunity to increase visibility & traffic for eCommerce / transactional queries. 
• Partner with team and marketing operations counterparts, agencies, Staples Digital Solutions and cross-org to prioritize and drive the execution of owned initiatives. 
• Setup measurement plans for all efforts which are inclusive of primary, secondary and potentially tertiary queries per URL, before initiative launches. 
• Deliver initiative reporting, inclusive of all active initiatives to leadership.

Editorial Content: Analysis, Optimization & Lead Generation 
• Partner cross-org to identify and index active and planned content for non-transactional pages. 
• Complete action specific competitive analysis to identify content opportunities that when created will drive incremental visibility & traffic growth that can lead to direct revenue or lead generation funnels. 
• Add all active and planned content opportunities to cross-org synchronized content calendar for organization and prioritizations. 
• Work with digital merchants, internal agency partners, cross-org and vendors to plan, write and publish content. 
• Develop internal linking strategies utilizing owned eCommerce & editorial pages to drive awareness to and promote the indexation-of new content. 
• Setup measurement plans for all initiatives which are inclusive of primary, secondary and potentially tertiary queries per URL, before initiative launches. 
• Deliver initiative reporting, inclusive of all active initiatives to leadership. 

Best Practices
• Utilizing SEO master data workbooks, define and continuously revise content based best-practices (expected states) for H1, Page Title, META Descriptions, Canonical URLs, META Robots directives and highly relevant queries (primary, secondary and potentially tertiary keywords) to ensure optimization and maximized off-site engagement. 
• Execute weekly analysis to identify areas where expectations are not realized. 
• Lead efforts cross-team and cross-org to define and execute solutions which ensure best-practices are set or reset to the expected state.

 

#INDHigh

#LI-NQ1

Noelle Quinn
Digital, Creative & Marketing Recruiter

I’m the definition of a “people person”! Helping talent move forward in their careers is very rewarding for me. To achieve this, I make it my goal to be the expert on both my roles and my candidates, so that way I can make the best match for each.

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