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Sr. Marketing Manager, Acquisition

Universal City, California 91608

Post Date: 05/28/2018 Job ID: 6283 Industry: Advertising & Marketing

Marketing Manager

Are you familiar with one of the world’ s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information?   Are you also a Marketing Manager looking for an innovative and exciting opportunity in the Entertainment Industry? 

ektello is looking for a Marketing Manager for one of our top multimedia clients in Universal City, CA. Our client boasts an impressive portfolio of news and entertainment television networks, world-renowned theme parks, a prominent motion picture company, and much more.

Responsibilities
  • Own and execute client App campaigns from start to finish, including writing briefs, approving media plans, setting up tracking, submitting creative requests, trafficking & managing reporting of campaign performance
  • Lead client App acquisition search efforts across organic, paid & mobile search
  • Manage overall paid media calendar, including working with the media team to launch & optimize campaigns across evergreen search, acquisition, and binge campaigns
  • Manage overall paid media budget, including reconciliation of paid media campaigns through agency
  • Responsible for overall marketing campaign goals, tracking and optimization
  • Own the creation of digital tracking links and be the subject matter expert for product marketing team, working in partnership with Product & Analytics teams for governance
  • Deliver campaign recap reports, including analyzing results and making recommendations for future campaigns
  • Manage overall content marketing strategy for customer acquisition, including informing and updating overall content calendar and priorities
  • Be lead owner and project manager of marketing campaigns for newly acquired library titles and past seasons of current shows. This requires working cross functionally with the following teams and more: business development, data & insights, digital creative, editorial, paid media, video operations, sales integration & promo scheduling department, etc. 

Qualifications
  • Bachelor’ s Degree
  • Minimum 3-5 years’ experience in online, digital, or customer acquisition marketing
  • Highly proficient in Microsoft PowerPoint and Excel (including pivot tables).
  • Must have demonstrated experience with analyzing data to make marketing recommendations

Desired Qualifications
  • Advertising or marketing agency experience a plus. Entertainment experience not required.
  • Acute attention to detail and focus on delivering excellence.
  • Flexibility and an ability to work in a fast paced, deadline driven environment.
  • Data driven-thinker who uses insights and analysis to guide strategies and make decisions.
  • Self-starter who can work independently, is proactive, and possess good follow-through.
  • Ability to interface with colleagues from various disciplines including analytics, creative, technical and operations.
  • Exceptional interpersonal, communication, analytical, and project management skills required. 

     

Monica Stone
Digital, Creative & Marketing Recruiter

I see my role as more of a coach than a Recruiter – how can I help you build a strong resume, hunt down your dream job, and excel wherever you go? I work to provide you with fun, easy ways to flesh out your resume and increase your confidence and capabilities. Let me take you under my wing so we can work together towards your goals.
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