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Web Product Manager

San Francisco, California 94107

Post Date: 03/12/2018 Job ID: 5706 Industry: Advertising & Marketing

Marketing Manager

Have a passion for travel and world-class customer service? Are you a marketing expert looking to take the next step in your career?

ektello is currently hiring a Marketing Manager for one of the our most unique travel clients in San Francisco, California. Our client provides magical travel experiences in 65, 000+ cities and 191 countries. With one of the world’ s most effective approaches to building both an iconic brand and an incredibly successful business, they have a place as one of the most iconic companies of this generation.

  • Develop webinar strategy to drive marketing qualified leads, including a mix of thought leadership and industry-focused webinars; work with design resources and speakers on webinar presentation.
  • Develop and execute content syndication strategy to drive website traffic and lead acquisition.
  • Develop and execute email nurture programs and trigger campaigns leveraging email marketing best practices.
  • Create and execute blogger outreach strategy to drive SEO and website traffic.
  • Collaborate with cross-functional teams on integrating strategies across demand generation programs, paid media, web site optimization, content development, social media, influencer and blogger outreach.
  • Onboard tools and processes to operationalize content development, creation and channel distribution.
  • Analyze data and provide recommendations for optimization.

  • Minimum 3-5 years in a B2B campaign program role with a focus on B2B Demand Generation, Email Marketing, Campaign Management, Integrated Marketing Programs, or Digital Marketing.
  • Hands-on user of Marketo or marketing automation experience.
  • Excellent writing skills.
  • Understanding of lead scoring methodologies and content marketing best practices.
  • High attention to detail, well organized, and able to manage multiple projects simultaneously with a positive attitude.
  • Strong analytical skills and ability to interpret data, identify trends, analyst program effectiveness.
  • College degree in Marketing, Communications or related.



Shannon Harrison
Digital, Creative, Marketing Recruiter

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