Job Title: Ad Sales Research, Campaign Insights Location: New York, NY (Hybrid – 4 days onsite) Employment Type: Contract through October 30, potential to extend
About the Role
A leading media and entertainment organization is seeking a Manager, Campaign Insights to join its growing Insights & Measurement team. This role will focus on evaluating advertiser campaign performance across linear, digital, social, and streaming platforms while delivering strategic insights to clients, agencies, and internal stakeholders. The ideal candidate will have experience translating campaign and audience data into actionable recommendations that demonstrate marketing effectiveness across the purchase funnel.
Key Responsibilities
Analyze advertiser campaign performance across awareness, consideration, engagement, traffic, and sales-related KPIs
Pull and interpret data from research vendors, dashboards, and internal reporting systems to uncover actionable insights
Build polished client-facing presentations that communicate results, learnings, and recommendations
Manage measurement timelines, deliverables, and vendor coordination across multiple campaigns simultaneously
Partner with internal Sales, Marketing, Research, and Strategy teams to support campaign effectiveness initiatives
Help identify best practices and optimization opportunities for future advertiser campaigns
Support high-profile campaigns tied to tentpole programming, sports, and major media events
Mentor junior analysts and contribute to broader team priorities as needed
Qualifications
3+ years of experience in campaign insights, media research, audience analytics, marketing analytics, or measurement
Background within a media company, streaming platform, advertising agency, research vendor, or analytics firm preferred
Experience with measurement vendors such as Kantar, Dynata, Nielsen, Circana, EDO, iSpot, LiveRamp, or similar
Strong understanding of campaign KPIs, brand lift, attribution, and performance measurement
Advanced Excel skills including pivot tables, charts, formulas, and data manipulation
Strong PowerPoint skills with ability to create executive- and client-ready presentations
Excellent communication and stakeholder management skills
Ability to manage multiple fast-paced projects and deadlines simultaneously
Preferred Experience
Exposure to linear TV, digital media, streaming, or social advertising measurement
Experience with survey-based research, custom studies, or audience segmentation
Passion for media, entertainment, sports, or advertising industry trends
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