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**W2 Contract, min of 6 months, expected to extend long term** REMOTE ** Target W2 $100-124/hr **
The Guest Engagement AA sits within Marketing Analytics and serves as the analytical backbone for our client’s lifecycle marketing programs — the email, push, and in-app communications that reach hundreds of millions of guests across their entire journey. You'll partner closely with Guest Engagement Marketing, MarTech Data Science, and Strategic Finance to drive measurable booking impact through experimentation and insights.
You will be the clear analytics owner of guest lifecycle marketing domain — covering abandon journeys, demand generation, onboarding, upsell, and more. This role is expected to drive significant incremental bookings in 2026 by setting the analytics strategy, designing rigorous experiments, and surfacing proactive insights across 30+ active programs.
A Typical Day
Own the analytics roadmap for Guest Engagement — define what to measure, what to test, and where the biggest opportunities lie across the full guest lifecycle. Specific projects and prioritization decisions should exist because of your recommendations.
Design and analyze experiments at scale across abandon journeys, demand gen ML model rollouts, and placement-level A/B tests. Develop measurement frameworks (holdouts, proxy metrics, annualized impact models) to accurately attribute cumulative program impact.
Surface proactive insights that go beyond reporting — user segmentation, funnel analysis, fatigue signals, channel optimization — and translate them into strategic recommendations for Director-level marketing leaders.
Build scalable, self-serve reporting (dashboards, OKR tracking, experiment trackers) that empowers partners and frees AA capacity for higher-leverage work.
Collaborate cross-functionally with MarTech DS on ML model feedback loops and attribution, with SF&A on goal methodology, and with India-based analytics resources on operational reporting.
9+ years in analytics or data science, with depth in marketing and/or growth analytics.
Analysis that drives action: Your insights directly shape what teams build, test, and invest in — you influence roadmaps and prioritization at the Director level.
Strong experimentation skills: Experience designing and interpreting A/B tests and measurement frameworks for multi-channel marketing programs.
Excellent communicator: Able to distill complex findings into clear, compelling recommendations for senior stakeholders. Comfortable pushing back when the data
Technical proficiency: Advanced SQL and Python/R. Experience working in large-scale data environments.
AI-forward mindset: Experience leveraging AI tools to automate workflows, accelerate analysis, and build scalable solutions.
Domain experience in lifecycle marketing (email, push, audience segmentation, incrementality) is a strong plus.
To me, you’re more than just a resume – I work to show clients the whole YOU! I also offer guidance on your job search by providing market intelligence and honest feedback to help you work towards your goals.
Ready to take your career to new heights? Explore job opportunities around the bustling city of San Francisco, California. Known for its vibrant tech scene, picturesque views of the Golden Gate Bridge, diverse culinary offerings like the famous clam chowder in sourdough bread bowls at Fisherman's Wharf, and the artistic vibe of the iconic street art at Clarion Alley. Work-life balance flourishes with easy access to outdoor adventures like hiking in Muir Woods, catching a Giants game at Oracle Park, or browsing through the exhibits at the San Francisco Museum of Modern Art. Join us in San Francisco and discover the endless possibilities this innovative and charming city has to offer.
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