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Associate Manager, CRM

Orlando, FL 32837

Posted: 05/22/2022 Job Category: Digital Marketing/Analyst Job Number: 15227

Job Description


Associate Manager, CRM

Why Join Us
Our client’ s family of restaurants features some of the most recognizable and successful brands in full-service dining. They own and operate more than 1, 800 restaurants and are proud to employ nearly 160, 000 team members, making them one of the 50 largest private employers in America. They create memorable experiences for more than 320 million guests annually in hundreds of communities across North America.

Primary Responsibilities:
  • Act as the single Point of Contact for Digital Leads to develop and implement audience strategies to effectively leverage guest data, ultimately to allow us to increase guest engagement through all channels (email, SMS, direct mail, online display, social media and other channels) where we can find our guests for various strategic initiatives
  • Provides day-to-day management of CRM activities; communicates as needed and ensures all projects are executed, and share learnings from other brands
  • Partners with Digital Marketing, Analytics, Consumer Insights, Advanced Analytics, and Finance to help bring a consolidated data POV to the brands for them to leverage in developing their marketing briefs
  • Leads the guest data request for a specific brand activity to be able to understand the type of guest who engages in regards to transactions, as well as the potential audiences
  • Develops and uses project timelines and calendars for projects leveraging guest data, partnering with Digital Team, Agencies & channel experts, etc
  • Creates testing recommendations for 1st, 2nd, 3rd and modeled data activation in all appropriate channels
  • Consolidates and reports out from various data driven campaigns to help the brands understand audience performance and optimization opportunities
  • Develops analysis where needed to help create a campaign post-mortem with recommendations and findings including data and reports from agencies and other groups
  • Collaborates and interacts with Digital Marketing leaders and agency partners to ensure programs differentiate and enhance the Brand, while reflecting its strategic position
  • Works alongside Digital Leads to develop effective CRM strategies to build loyalty and advocacy
  • Establishes and champions a positive, vibrant culture within the work group that is consistent with our client’ s values
  • Develops and manages the documentation including visually showcasing targeting, testing, and campaign strategies

Required Qualifications:
  • Minimum of 4 to 6 years of experience building marketing and data strategies, working with multiple media channels
  • Experience and ability to use data and marketing analytics to better understand guests
  • Experience in developing digital data strategies that drives performance against KPIs
  • Understanding of analytics, SEO, digital media, and platforms and monitoring tools
  • Working knowledge of current consumer and industry behaviors trends, attitudes, preferences, and needs required
  • Understanding of financial reporting and budgets
  • Knowledge of advertising and digital media
  • Excellent agency management skills
  • Strong project management and organizational skills

Preferred Qualifications:
  • Excellent written and verbal communication skills
  • Must be comfortable analyzing data and presenting recommendations to support
  • Understanding and ability to use guest data and marketing analytics to better understand guests for targeted marketing activities
  • Excellent presentation skills
  • Strong leadership and management skills
  • Ability to consult and collaborate with a variety of different business partners
  • Proven ability to work in a fast-paced team environment
  • Proven track records of results orientation
  • Strong analytical skills, including previous experience leveraging and assessing data for key consumer, brand, and competitive insights
  • Must be extremely detail oriented
  • Demonstrated proficiency in organizing and planning work tasks

Location Expectations:

Orlando, FL

 

15227

 

Meet Your Recruiter

Monica Stone
Digital, Creative & Marketing Recruiter

I see my role as more of a coach than a Recruiter – how can I help you build a strong resume, hunt down your dream job, and excel wherever you go? I work to provide you with fun, easy ways to flesh out your resume and increase your confidence and capabilities. Let me take you under my wing so we can work together towards your goals.
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