Associate Manager, Performance Marketing
Location: Washington St, New York, NY, USA:4 days in office, 1 remote
Top Skills: Paid Search marketing, Paid Social marketing, Performance Marketing
Platforms - Google, Meta/Facebook
Summary:
The main function of a marketing manager is to lead the research of market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.
Job Responsibilities:
Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Education/Experience:
Bachelor's degree in marketing or equivalent training required.
5-7 years related experience required.
Key note/ Necessary Attributes:
3-4+ years experience directly managing digital performance media channels, focused on PLA, Paid Social, Paid Search & Retargeting.
• Strong history of managing tactical and strategic direct-response media objectives in a digital-first organization.
• Experience with SEO & mobile app marketing a plus.
• Excellent analytical skills, including proficiency in using web and data analytic tools (Google Analytics, Tableau), excel pivot tables and basic functions for maintaining and creating reports
• Comfortable navigating a complex organization and building cross-functional relationships.
• Expertise in ad operations, including pixel & tagging management, Adobe/Google Analytics tagging conventions & product feed management.
• Excellent project management and communication skills with the ability to balance rigorous attention to details with swift execution.
• Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities.
• Experience with A/B testing, messaging, and post-campaign analysis.
• Ability to maintain a positive attitude in a fast-paced environment.
• Excellent presentation skills; ability to communicate your ideas and convince an audience using data and visual storytelling.
• BA/BS in marketing, business or other quantitative field.
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