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**W2 Contract**Ridgefield Park, NJ**ONSITE**$38-43/hr**
Top 3 skills:
Project Management
Brand Marketing
Strategy
The Brand Manager will be responsible for ensuring and supporting executional excellence of all brand design marketing initiatives in the Brand Marketing team. The Brand Manager will support Sr Marketing Managers and is responsible for ensuring that brand standards are met for all projects to drive consistency and authenticity of all branded assets within and across vertical business units.
Throughout the creative development process, you will help provide and track feedback from various partners and will work with Brand Governance to ensure compliance with brand standards. You will support the development of messaging toolkits and other components of the campaign from communication strategy to film scripts, to digital assets and campaign launch toolkits. You will also support senior leadership on project management with agency partners and internal stakeholders to ensure projects are organized and represented in the best possible way.
The Brand Manager will be responsible for driving post-launch tracking and optimization to ensure that campaign assets are effective. If they are not, you will catalyze requests for optimization as a means of hitting key campaign KPIs. You will be fluent in turning channel reporting data into actionable recommendations, analysis and postmortem.
Responsibilities:
Work with and inspire agencies and cross functional teams to dream big, think big and execute world-class ideas that disrupt culture, drive brand relevance and increase sales.
Understand the marketing communication toolset and support integrated communication plans
Collaborate closely with the team to scope, track, manage, and launch internal and external marketing campaigns
Coordinate efforts with global marketing and communication teams to ensure consistent messaging across all platforms and audiences.
Support Brand Marketing leadership in developing communications strategy, value proposition development, integrated marketing launch briefs, creative briefs, launch strategies, launch ideas and tracking/providing creative feedback
Partner with internal marketing teams, including Business Owners, Product Marketing, Legal, PR, and the integrated marketing team to review and approve all branded elements for launch materials and advertising including but not limited to: TVC/OLV scripts, naming/logos, Messaging Toolkits, Campaign Toolkits, OOH, OLA, Paid Social, Paid Search, Digital Content, .com, Product Packaging and Printed Collateral
Partner with Brand Governance to ensure compliance with Brand Guidelines and Standards across all campaign elements
Partner across business units with product and retailer marketing and sales to track new product launches and features, leverage brand messages and identify promos/bundles
Ensure created assets keep a consistent tone with relevance to the brand and target audience
Own and drive the asset management and delivery process of trafficking and shipping to ensure a smooth launch.
Manage and represent Brand Marketing in the post-launch optimization process with the
integrated marketing team
Partner closely with Brand Marketing Finance counterpart to ensure all projects are updated in the system in a timely manner for accounting purposes
Partner with Legal/Risk departments to ensure review and approval of all external marketing campaigns
Keep current with internal branding, carrier and partner branding and guidelines for use on co-branded materials.
Prepare progress, expenditure and other related reports as directed by management
Qualifications:
7+ years of brand and creative marketing experience with a leading creative agency, a top tier CPG, Consumer Electronics or tech company
BA required, advanced degree in lieu of experience
Strong understanding of storytelling, the creative process and brand development
Strong Project Management and production experience
Strong experience working with creative agencies
Excellent communication skills with the ability to lead and build relationships with cross-functional teams and interface with senior and executive leadership both internally and externally
Strong attention to detail
Strong presentation skills
Solutions focused problem solver comfortable working under tight deadlines and in environments with a high degree of ambiguity and uncertainty
Highly organized, self-motivated, proactive, ability to prioritize projects and adjust as needed
Ability to manage budgets
Can quickly learn, master and own network systems and processes
Positive attitude, team oriented, optimistic, flexible, solutions thinker, problem solver
Relentlessly driven to contribute to a high performing team on high profile campaign
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About Ridgefield Park, NJ
Start your next career adventure in picturesque Ridgefield Park, New Jersey! This vibrant area, nestled in Bergen County, offers a perfect blend of urban convenience and suburban charm. Explore job opportunities surrounded by stunning views of the Overpeck Creek, just a stone's throw away from New York City. With a rich cultural scene, including the Bergen Performing Arts Center and the New Jersey Naval Museum, as well as a variety of dining options featuring local favorites like Taylor Ham, Ridgefield Park is the ideal place to grow both personally and professionally. Don't miss out on the chance to work near iconic landmarks like the Meadowlands Sports Complex and Overpeck County Park. Find your dream job in this thriving community today!
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