Digital Marketing Manager
Work Location: 85 Challenger Rd., Ridgefield Park, NJ, USA
Work Schedule: Hybrid- 4 days onsite, 1 day remote
Top Three Skills:
1. CRM planning and execution experience
2. Campaign analysis and optimization
3. Day-to-day project and agency management
Education and Years of Experience:
BS or equivalent and 5+ years of applicable experience
Summary
The Digital Marketing Manager CRM role will be an email marketing subject matter expert building relationships with cross-functional teams to influence, drive sales and build breakthrough CRM programs. Management of best in class CRM programs including development of test and learn activations, applying learnings to future activations, audience management and a keen eye for detail and quality assurance. Must be comfortable working in a fast-paced environment with a willingness to rapidly pivot when the business requires doing so. Vision to identify new opportunities throughout the consumer engagement journey to grow awareness, engagement and conversion. Ability to manage internal stakeholders across the organization, and agility to influence and collaborate across other vertical teams in a highly matrixed environment. Willingness to partner with Senior Manager to execute day-to-day management of CRM channel across Home Entertainment categories.
- Manage day-to-day CRM communications calendar and execution across all Home Entertainment categories.
- Analyze post campaign performance.
- Align CRM creative across HE teams to create fit-for-purpose, consumer-centric copy & content to impact the HE business driving traffic to Company Website, yield conversions and being mindful of consumer journey phase and intent.
- Partner with corporate marketing team, adhering to governance council processes, ensuring all documentation is complete so Home Entertainment campaigns are prioritized in the waterfall among other categories and receive fair share of voice within the email channel.
- Manage execution of CRM campaigns via JIRA tickets with agency partners ensuring clear communication and prompt response time to ensure campaigns are sent on time and as intended.
- Explore new ideas to find process efficiencies and offer forward-thinking solutions
Core Competencies and Skills:
• Skills
o Strategy and business acumen
o Self-starter with desire to learn and contribute
o Great collaborator and strong communication skills
o Planning & organization to manage multiple campaigns and workstreams at one time
o Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture
o Knowledge of CRM principals and best practices as well as basic understanding of Adobe campaign manager, JIRA/Confluence and other data audience management systems.
o High proficiency of Microsoft Office is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint)
o Strong analytical and quantitative skills including the ability to analyze reports, campaign performance and synthesize recommendations
o Knowledge of how to use Adobe XD and/or Figma is recommended
Detailed Functions:
- Setup briefs and manage tickets in JIRA to execute CRM programs in collaboration with agency partners
- Manage weekly inputs to governance council including campaign briefs, creative and post campaign analysis
- QA and provide clear feedback on email proofs across multiple devices
- Understand key product RTBs and nuances between models
- Understand audience segmentation, data science modeling and developing campaign audiences within a proprietary tool.
- Manage agency outputs for CRM creative including ensuring creative aligns to brief, test plan is actionable, test and URL matrix is accurate.
- Partner with Digital team members to understand workstreams for S.COM, social and paid media to ensure cohesive messaging and best landing experiences for email communications.
- Collaborate with IMC and PM teams for creative feedback
- Clearly communicate stakeholder feedback to agency partners
- Share key activity updates as contributor of the weekly CRM shareout
Beeline Job Description
Summary:
The main function of a marketing manager is to lead the research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.
Job Responsibilities:
Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Skills:
Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
Expert ability to work independently and manage ones time.
Strong mentoring skills necessary to provide support and constructive performance feedback.
Expert knowledge of principles and methods for showing, promoting, and selling products or services.
Expert ability to develop marketing and pricing strategy.
Expert knowledge of media production, communication and dissemination techniques and methods.
Education/Experience:
Bachelor's degree in marketing or equivalent training required.
Experience Leading a team of analysts
10+ years related experience required.
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