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Copy & Creative Governance Lead

Ridgefield Park, NJ 07660

Posted: 07/08/2024 Job Category: Copy / Content Job Number: 19404

Job Description

Job Title: Copy & Creative Governance Lead

Work Location: 85 Challenger Rd., Ridgefield Park, NJ, USA
Work Schedule: In-Office: Hybrid- Monday-Thursday (9am-6pm), Fridays (remote)
*Exceptional writing and editing abilities 2. Strategic thinking 3. Creative/Copy Project Management
*BA or similar degree
* 5+ years

Position Overview:
As part of our Home Entertainment Consumer Marketing division, we are seeking a talented and experienced Copy & Creative Governance Lead to join our team.
In this role, you will be responsible for developing and stewarding brand messaging and copy for the Home Entertainment (HE) division, which is comprised of TV, Home Audio, and Memory businesses. As a highly experienced messaging and copy lead, you will be responsible for overseeing both consumer marketing copy (i.e. advertising copy) as well as messaging toolkit development (i.e. feature/product messaging) that will be leveraged across all marketing assets and channels, such as Paid Media, Channel/Retail, CRM, Organic Social, .com.
You will work closely with creative agencies, product marketing and internal cross-functional teams to ensure the accuracy, quality and consistency of brand copy, while also playing a crucial role in crafting messaging and creative briefs for agency partners. You will be expected to contribute to the agency briefing process, internal creative reviews, copy and messaging development, as well as final execution of engaging and impactful copy for various marketing initiatives to ensure were driving authenticity for our brand and breakthrough results.
In addition to your role developing and managing the brand messaging and copy process, you will also serve as a gatekeeper for all brand advertising assets (cross-channel) to ensure HE brand/campaign guidelines, consistency and quality maintain brand standards. This will require, working across Integrated Marketing teams to review, provide feedback and deliver a strong point-of-view for our marketing assets.

The Top Five Essential Skills for this Role:
• Strategic thinking: The ability to develop and execute effective messaging strategy plans, while considering audience preferences, market trends, and business objectives. Must be comfortable exploring new ideas, testing hypotheses, and adapting strategies when necessary.
• Strong point-of-view: Candidate should have a compelling point-of-view but willing to take feedback. Must be able to develop compelling messaging that convey key selling propositions and align with the company's overall business objectives.
• Exceptional writing and editing abilities: A strong command of grammar, style, and tone is crucial for crafting compelling copy and messaging that resonates with target audiences. This includes the ability to be succinct, pithy and bold in style as well as adapt writing styles to suit different platforms and formats.
• Technical-to-Consumer-Friendly Language: Ability to turn complex technical features and product language into consumer friendly, easy-to-understand messaging. Proficiency in showcasing product and feature differentiation among relatively similar products that will resonate with our consumers
• Project management: The capacity to oversee multiple projects simultaneously, ensuring deadlines are met, resources are allocated effectively, and deliverables align with established goals and standards. This includes proficiency in managing timelines, multiple workstreams and deliverables, as well as cross-functional team collaboration.
• Knowledge of consumer technologies, digital marketing and social media: Expertise in consumer technologies and various digital marketing channels, such as social media, email marketing, and paid advertising, is vital for reaching target audiences and achieving campaign objectives. This includes staying current with emerging technologies and trends in the ever-evolving digital landscape.

Key Responsibilities
• Development of Local Messaging/Comms Toolkits
• Localize HQ assets to ensure creative relevance and impact for the US market.
• Develop the appropriate tonality, identity and voice of our brand that will inform copy decisions.
• Collaborate with cross-functional teams to understand business goals, target audiences, and messaging strategies
• Create feature, product and advertising messaging within a messaging comms toolkit for teams to leverage for their own copy requirements
• Ensure local creative and consumer insights are leveraged to inform our copy direction.
• Development of Agency Messaging Brief
• Contribute to the agency creative brief (namely around messaging strategy and honing consumer insights)
• Develop messaging briefs for agency partners, outlining key objectives, target audiences, and brand positioning
• Stay up-to-date with industry trends, competitive messaging strategies and best practices in copywriting and marketing communications

Management of Consumer Marketing Copy & Creative Deliverables
• Work collaboratively with creative agencies and cross-functional teams to develop high-quality and engaging copy
• Manage timelines and project schedules to ensure timely delivery of copy assets
• Provide constructive feedback and guidance to copywriters and agency teams
• Coordinate with external agencies and vendors to facilitate efficient creative reviews, approvals and production processes
• (Ad-hoc basis) write and edit original copy for Consumer Marketing asset needs, including Paid Media (OLA, OLV, Social, Search) and Partnerships.

• Brand Creative Governance
• Develop and steward marketing copy and brand advertising assets across all integrated marketing channels (Paid Media, Channel/Retail, CRM, Organic Social, .com) to ensure that HE brand/campaign guidelines are being adhered to.
• Review all marketing creative assets to ensure consistency with brand messaging, tone, and visual identity

Background/Experience Required:
• Bachelor's degree in English, Communications, Advertising, Journalism, Marketing, or a related field
• 5+ years of experience in copywriting or leading messaging strategy and copy for a brand, preferably within the technology or consumer electronics industries
• Proven track record of developing effective and engaging messaging strategy and copy for various marketing channels
• Strong understanding of brand management principles and best practices
• Excellent communication, interpersonal, and collaboration skills
• Exceptional attention to detail and ability to prioritize and multitask in a fast-paced environment
• Proficient in Microsoft Office Suit
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Meet Your Recruiter

Harbinder Barring
Technical Recruiter – Digital|Creative|Marketing

With my experience as a recruiter, I understand that a new role can change your life. I strive to learn your core values, your personality, and your vision to find the position that aligns best with what you want!

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About Ridgefield Park, NJ

Start your next career adventure in picturesque Ridgefield Park, New Jersey! This vibrant area, nestled in Bergen County, offers a perfect blend of urban convenience and suburban charm. Explore job opportunities surrounded by stunning views of the Overpeck Creek, just a stone's throw away from New York City. With a rich cultural scene, including the Bergen Performing Arts Center and the New Jersey Naval Museum, as well as a variety of dining options featuring local favorites like Taylor Ham, Ridgefield Park is the ideal place to grow both personally and professionally. Don't miss out on the chance to work near iconic landmarks like the Meadowlands Sports Complex and Overpeck County Park. Find your dream job in this thriving community today!