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Data and Media Director

Orlando, FL 32801

Posted: 04/28/2022 Job Category: Digital Marketing/Analyst Job Number: 15110

Job Description


Data and Media Director

Why Join Us
Our client infuses hyper-targeted proprietary advertising technology with creative communications to drive brand and business growth. For established brands and startups, this suite of data-centric products map business objectives, recognize opportunities, and fuel informed decision making. We are the perfect combination of business intelligence, performance marketing, and strategically crafted creative.

Primary Responsibilities:
  • Digital Leadership: Assume total ownership of the data department, including its personnel, the daily operations and functions, and tools/platforms used
  • Assume the responsibility for the digital philosophy and standard of digital output across the agency
  • Regularly present plans, recommendations, and results in internal and client marketing teams
  • Consults with clients regarding digital matters outside the scope of typical account management
  • Research, author and/or assist in the production of all digital department proposals, pitches & RFPs
  • Project and Client Management; Oversee that client marketing objectives and initiatives are supported with digital strategies (including but not limited to go-to-market plans)
  • Interfaces with project teams, project leads to ensure client media plans are being executed per approved strategies
  • Ensure the development, execution, tracking, and reporting of media campaigns is on-time and on-goal? Synthesizing Data and Reporting
  • Development of robust, dynamic, and highly visual reports and dashboards to answer key business and media questions
  • Lead efforts to continually evaluate and optimize campaigns, platforms, channels, audiences, and creative, in the pursuit of delivering the absolute best client experience
  • Understands how to organize, categorize, and ingest big data for consumer profile building
  • Turn trends and data into compelling insights, strategies, and plans that drive meaningful and measured results
  • Leverage data visualization tools to assist with data storytelling and optimization efforts (Power BI, MicroStrategy, Tableau) Understand automation platforms such as CRM, as well as user journey mapping and workflow development
  • Manage the data department’ s workload and skill set to properly assign and complete projects
  • Manage the recruitment, hiring, buildout and training of digital/data team staff
  • Ensure all Digital/Data team effectively manage and support client initiatives
  • Reviews work, troubleshoots and provides feedback to digital/data teams
  • Manages and cultivates the career development of Digital/Data team members, including evaluation mechanisms, staffing plans, timelines, and budgets
  • Secures, qualifies, and manages external digital/data resources where necessary
  • Act with a high degree of independence and hold responsibility for overall team success
  • Be an initiative-taker and adaptive learner, with a passion for delivering work on time and within scope
  • Develop regular thought leadership around omni-channel consumer centric performance marketing
  • Be willing to discover and evaluate new platforms, channels, tools, and emerging technologies to provide innovation to the agency and their clients

Required Qualifications:
  • 7+ years’ experience in strategic consulting and hands-on digital media
  • Ability to prioritize, multi-task, solve problems effectively, and to remain professional and constructive in all situations.
  • Strong organizational and communication skills.
  • A track record of project and client success
  • Experience building teams that motivate each other and drive one another to create even better work

Location Expectations:

                Orlando, Florida

 

15110

Meet Your Recruiter

Deana Turner

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