Digital Marketing - Specialist Media Content Specialist
Position Summary
The digital marketing generalist II is a well-rounded digital marketer with demonstrated expertise in multiple aspects of social media content creation, with a primary focus on visuals as well as analytics, reputation management and strategy. This role will collaborate with internal and external stakeholders to maximize the company’s awareness and reputation; positively influence customer, partner and other key stakeholder perceptions; and ensure optimal customer engagement and satisfaction. The digital marketing generalist II partners with Service Line Marketing, Sports Partnership, Community Relations, Brand Marketing and Marketing Technologies teams to deliver best-in-class digital content and experiences to our audiences.
Essential Functions
Creates visually appealing social media posts for all social media channels.
Creates message, video, graphics and/or image content to ensure a robust and responsive social media presence.
Creates video slideshows of photos received from events and awareness occasions.
Provides A/B testing in organic and boosted social efforts to ensure best-performing visuals are prioritized across social media channels.
Supports organic social media and digital content strategies by staying up to date with current technologies and trends in content creation, social media platforms and reporting tools.
Responds quickly, capably and appropriately in high-pressure situations.
Adjusts seamlessly to evolving social media and digital content strategies to maintain alignment with business goals.
Uses analytics to understand customer demographics and help target content to best-performing channels.
Monitors follower engagement and works with appropriate parties to respond.
Captures and shares insights with teams about what drives audiences and how they feel about the company’s and key competitors.
Brainstorms creative growth strategies through digital marketing.
Works with Strategic Communications team to build holistic communication plans and content ecosystems.
Maintains reasonably regular, punctual attendance consistent with company’s policies, the ADA, FMLA and other federal, state and local standards.
Maintains compliance with all the company’s policies and procedures.
Other Related Functions
Collaborates with various teams to ensure messaging consistency.
Extends knowledge to colleagues for education, inspiration and strategic guidance.
Assists all relevant stakeholders in growing their understanding and utilization of social media and digital content to support strategic goals and ROI.
Maintains strong organizational skills and ability to simultaneously execute a range of ongoing projects and one-off requests.
Possesses professional presence and communication.
Works collaboratively and with ease across various teams and levels within the organization.
Other duties as assigned by leadership.
Qualifications Education/Training
Bachelor’s degree in Communications, Journalism, Marketing or related field from an accredited college or university is required.
Experience
A minimum of three (3) years’ experience in digital content creation, social media and marketing with demonstrated success in creating visuals for social media posts.
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