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Position: Digital Product Analytics Manager Job Type: Contract – 12 months Location: Orlando, Florida Work Model: Hybrid
Job Summary
Our client is currently seeking a Digital Product Analytics Manager to join a dynamic business team responsible for driving rich and engaging digital products for their customers/owners.
Working within the Digital Product Team this role drives the measurement and analysis of digital product performance. Including holistically monitoring that our websites and mobile applications are driving the KPIs as intended, through data-driven decision making. The role will use data-driven decision making for gathering benchmark data to measure performance of new features and tracking that the feature is driving the intended results. As a vital member of the Digital Product team, you will be collaborating with the Digital Product team using this analysis to further iterate and refine new features to achieve the intended KPIs.
This role requires an entrepreneurial individual who is highly collaborative and can utilize analytical acumen to problem solve and drive measurable impact. This candidate needs to be proactive, quickly moving from information gathering to analysis to action, often in partnership with teams and leaders within multiple areas of the organization.
Essential Job Responsibilities
Map out and execute the optimization strategy for our company’s digital products.
Work closely with other internal teams – including CRM, Application Performance, Product Management, and consumer Insights – to ensure proper reporting, NFR’s and alerts are set up to measure performance.
Support business case development for new digital capital projects.
Work with analytics to ensure optimization decisions and ongoing improvements can be tracked and validated on an ongoing basis.
Manage and drive ongoing improvements to our configurable toolset such as, FullStory, Firebase, AppDynamics, with a focus on optimizing conversion and engagement.
Understand and optimize conversion paths with the goal of increasing online reservations, sales, and profit.
Accountable for reporting on the quality, UI performance, and application health.
Be the advocate for our websites – highlighting the product winners, losers, and missed opportunities to the wider organization.
Work with the Digital Product team to influence product enhancements to be added to the roadmap.
Work closely with other internal teams to ensure new features developed align with wider cross-channel campaigns are translating into tangible, logical site experiences.
Suggest and define relevant AB tests to maximize consumer experience and conversion.
Partner with Marketing teams to understand any campaigns to understand product impact.
Minimum Requirements and Qualifications
EducationRequired
BA/BS Marketing, Business, Computer Science, or Engineering. Technical undergraduate education with business/product management professional experience will be considered.
Knowledge and SkillsRequired
3-7 years of Digital Product Analytics experience
Strong knowledge of web design, usability and user testing
Strong understanding of Scrum application development
High level of day-to-day business acumen
Strong analytical skills
Demonstrated presentation, verbal and written skills
Ability to thrive in a cross-functional environment while juggling multiple responsibilities
Strong teamwork skills with ability to listen and contribute as a positive and solution-oriented team player
Ability to think creatively and outside the box
Proven track record of driving change and implementing process improvement
Technical SkillsRequired
Experience with Microsoft Suite
Experience with Content Management System (CMS)
Experience using project management tools (Jira, Basecamp, VersionOne, etc.)
Experience in mining clickstream data
Experience in analyzing customer behavior and feedback
Job Experience Required
3-7 years digital merchandising/ecommerce/product marketing experience
2-3 years of experience translating business strategy into actionable optimized experiences online
2-3 years of experience in digital marketing or digital analytics
Travel Requirements
Limited travel up to 10% required. Occasional travel to perform usability testing, meet with vendors, or attend conferences may be required.
Complexity Level of decision-making authority
Must be able to make recommendations & decisions regarding product merchandising strategy and optimization execution
Must be able to make project decisions independently
Level of autonomy
Operates at a high level of autonomy, minimal direction required
The impact of his/her decision on the organization
Medium to High Impact. Decisions will impact consumer facing applications, brand, and service delivery.
Supervisory responsibility:
No
Scope/Financial Responsibility
Will be working on developing a multi-million-dollar e-commerce platform that will engage both new and existing consumers and drive incremental revenue opportunities through their work. No direct profit and loss responsibilities.
Organizational Relationships
This role is in support of multiple lines of business including but not limited to marketing, brand, digital, customer care, resort operations, product management, information technology, and creative teams.
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