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Event Marketing Specialist

Southfield, MI 48034

Posted: 05/10/2024 Job Category: Marketing/Advertising Job Number: 19103

Job Description

TITLE:  Event Marketing Specialist

LOCATION: Southfield, Michigan – FULLY ONSITE (5 days/wk: Mon-Fri) with approximately 25% TRAVEL

JOB TYPE: Full-time, W2

Our client is actively seeking an in-house marketing team member to support their diverse marketing channels. As one of the largest privately-owned art galleries globally, our client is hiring a full-time Event Marketing Specialist. This role will oversee their gallery auctions and events in Southfield, New York, Las Vegas, and Hawaii, while also driving additional marketing initiatives under the guidance of their director.

JOB DESCRIPTION: The ideal candidate will exhibit their creativity and strong project management skills across advertising, promotions, public relations, social media, media buying, and more. As the Event Marketing Specialist, they will be tasked with monitoring expenses and determining event budgets for art auctions and events aimed at driving customer engagement, increasing sales, and elevating the company’s brand presence. They will collaborate directly with gallery partners, vendors, event participants, and the PR team to ensure the success of each auction.

KEY RESPONSIBILITIES:
  • Conceptualize and plan the calendar of events for all galleries.
  • Develop strong connections with community partners.
  • Develop and implement comprehensive event marketing strategies to achieve sales and revenue targets.
  • Analyze market trends, customer insights, and competitor activities to identify growth opportunities.
  • Drafts and edits internal and external communication collateral for events and have the ability to work with contractors.
  • Work with graphics to provide information for print, web, postcards, etc for events.
  • Manage and optimize the event budgets, ensuring efficient allocation of resources.
  • Monitor and report on the performance of events and auctions to executive team.
  • Build and maintain strong relationships with key stakeholders, including vendors, partners, and internal teams.
REQUIRED SKILLS & QUALIFICATIONS:
  • Bachelor's degree in Art, Marketing, Business, or a related field; MBA or advanced degree is a plus.
  • 8+ years of proven experience in event, retail or art gallery marketing, with a track record of success in developing and executing marketing strategies.
  • Creative and can work independently.
  • Excellent written and verbal communication skills to professionally present marketing concepts and strategies to management.
  • Proficiency in utilizing marketing tools and platforms, including but not limited to email marketing, social media, and analytics software.
  • Travel to events is required, approximately 25% travel.
  • Exceptional communication and interpersonal skills, including the ability to collaborate effectively with cross-functional teams and vendors.
  • Strong project management skills, with the ability to handle multiple tasks and deadlines simultaneously.
  • A results-driven mindset with a focus on achieving measurable business objectives.


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About Southfield, MI

Ready to embark on a career journey in the vibrant city of Southfield, Michigan? Nestled in the heart of Oakland County, Southfield offers a unique blend of opportunity and charm for job seekers. Known for its bustling business community, proximity to Detroit attractions like the Detroit Institute of Arts and the Detroit Symphony Orchestra, and eclectic dining scene featuring local favorites like Buddy's Pizza and Mex Cantina, Southfield is a hub of creativity and growth. With easy access to parks like Carpenter Lake Nature Preserve and the Southfield Sports Arena, as well as the excitement of professional sports teams like the Detroit Pistons at the nearby Little Caesars Arena, there's something for everyone in this dynamic region. Explore our job listings today and discover all that Southfield has to offer for your career advancement!