Digital Marketing Manager – CRM
Key Responsibilities & Requirements
The Digital Marketing Manager (CRM) serves as an email marketing subject matter expert, building strong cross-functional relationships to influence strategy, drive sales, and develop breakthrough CRM programs.
This role manages best-in-class CRM initiatives, including test-and-learn activations, applying insights to future campaigns, audience management, and ensuring a high standard of detail and quality assurance. Success requires comfort in a fast-paced environment, the ability to pivot quickly based on business needs, and a strong vision to identify new opportunities across the consumer engagement journey to drive awareness, engagement, and conversion.
The role also requires the ability to manage internal stakeholders across a highly matrixed organization and partner closely with senior leadership to support day-to-day CRM channel execution across Home Entertainment categories.
Core Responsibilities
Manage day-to-day CRM communications and execution across all Home Entertainment categories
Analyze post-campaign performance and provide actionable insights
Align CRM creative across teams to develop fit-for-purpose, consumer-centric copy and content that drives traffic, conversions, and supports various stages of the consumer journey
Partner with corporate marketing teams, adhering to governance council processes and ensuring proper documentation so campaigns are prioritized appropriately and receive fair share of voice within the email channel
Manage CRM campaign execution via JIRA tickets in collaboration with agency partners, ensuring clear communication and timely deployment
Identify process efficiencies and propose forward-thinking solutions
Core Competencies & Skills
Strong strategy and business acumen
Self-starter with a desire to learn and contribute
Excellent collaboration and communication skills
Strong planning and organizational abilities to manage multiple campaigns and workstreams simultaneously
Comfortable in fast-paced, results-oriented environments
Knowledge of CRM principles and best practices
Familiarity with Adobe Campaign Manager, JIRA/Confluence, and data audience management systems
High proficiency in Microsoft Office, particularly Excel (quantitative analysis) and PowerPoint (presentation development)
Strong analytical skills with the ability to interpret campaign performance data and synthesize recommendations
Knowledge of Figma is recommended
Detailed Functions
Develop campaign briefs and manage JIRA tickets to execute CRM programs with agency partners
Submit weekly governance council inputs, including campaign briefs, creative assets, and post-campaign analyses
Conduct QA and provide detailed feedback on email proofs across multiple devices
Maintain strong understanding of product value propositions and model differentiation
Manage audience segmentation strategies, data science modeling inputs, and campaign audience builds within proprietary tools
Oversee agency creative outputs to ensure alignment with briefs, actionable test plans, and accurate test/URL matrices
Partner with Digital teams across website, social, and paid media channels to ensure cohesive messaging and optimized landing experiences
Collaborate with IMC and PM teams for creative feedback
Clearly communicate stakeholder feedback to agency partners
Contribute key updates to weekly CRM performance reports
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