Sr. Director, Channel Planner, Retail Apparel Client
Scope: 6-month w2 contract with high potential to extend or convert, includes options for medical, dental, vision, PTO, and holiday pay.
San Francisco -OR- New York City - Hybrid
Hourly Rate Range: $59-$61
About the Role
The Sr. Director, Channel Planner is responsible for translating brand strategy and media briefs into omnichannel media strategies for the client. As the key connection point between the brand team and the centralized media organization, you will lead a team responsible for delivering best-in-class channel planning for the client brand. Reporting into the centralized Media Shared Services organization, you and your team will serve as embedded resources within the client brand leveraging a deep understanding of holistic media planning to inform strategy, provide best practices, and guide the execution of the client’s media strategy. As the resident expert on channel mix and integrated planning, you will share channel-specific insights, learnings, and best practices with counterparts across the client’s portfolio, enabling greater efficiency and cross-brand collaboration. This role is part of a new approach for our client’s portfolio and you will be at the forefront of our effort to move toward a more full-funnel approach that creates long-term brand value while achieving business objectives.
What You’ll Do
? Lead the omnichannel media planning and execution process for the client, translating brand teams’ priorities into actionable media approaches and leveraging deep expertise on media effectiveness and evolving trends
? Function as the key point of interface between the brand team and the Media Shared Services team, providing relevant insights during brand planning and owning the translation of brand strategy/brief into media plan for briefing of agency teams
? Cultivate comprehensive knowledge and understanding of brand goals, business, and consumers to ensure that media strategies are completely aligned with brand strategy
? Establish proxy metrics for all campaigns incorporating business, marketing, and financial objectives into holistic KPIs
? Drive Media Mix and outlet recommendations against stated brand goals, working within budget guidelines and/or making optimal spend recommendations
? Advise Media Agency planning team, ensuring granular media plans align to media mix and outline recommendations
? Serve as main point of contact with Media Channel Activation team, collecting and incorporating recommendations on specific channel vehicles and communicating opportunities for new product offerings or value adds from various media channels
? Approve optimizations and tactic adjustments to campaigns with a holistic understanding of campaign performance
? Liaise with the Measurement and Interpretation team to set clear and measurable goals for media plans and to evaluate media effectiveness, incorporating insights and learnings into future campaigns
Competencies
? Strategy: Architect holistic strategy including development of KPIs and assessment processes, drive strategic media optimization, manage portfolio-wide business and media objectives, maintain deep understanding of media landscape, drive innovation within media strategy
? Planning: Develop cohesive & scalable approaches to planning that maximize return of budget and resources, showcase strong aptitude in analyzing media data, contribute to fully integrated marketing approach, drive relentless focus on prioritized objectives of media and marketing team
? Leadership: Maintain an agile mindset and responsive approach to media strategy, cultivate talent for ultimate succession, resolve hurdles or conflict through collaboration across the organization, lead change in the organization and sell in ideas, develop an elevated presence in the organization
? Teamwork: Share strong and informed perspective that connects to marketing objectives and business goals, recognize opportunities for better collaboration, emulate company’s standards for direct and respectful feedback, drive understanding of media trends and evolutions, foster environment of empowerment and collaboration, showcase ability to influence upwards and effectively communicate with executive-level audience
? Ownership: Demonstrate strong ability to translate insights into business opportunities, develop talent for storytelling and communication of media narrative, drive accountability in team performance, contribute key insights to marketing leadership, lead agency management to maximize value, continuously seek opportunities to develop skills and talent of your team
Who You Are
? 10+ years marketing experience with 7+ years experience planning and executing omnichannel full funnel media
? 5+ years of experience managing teams, with a proven track record of collaborative leadership, coalition building, and driving unity among disparate teams
? Extensive experience translating brand strategy into executable and scalable full-funnel media approaches
? Deep knowledge of media channels, full-funnel media strategy & activation, and current industry trends
? Experience partnering with Marketing leadership to directly influence outcomes in a matrixed environment
? Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions
? Change agent and motivator, with the ability to build bottoms-up teams and approaches, and foster positive culture change
? Entrepreneurial spirit with the ability to work through ambiguity, transform enterprise-wide ways of working, and infuse strategic thinking across levels
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