Job Location: 85 Challenger Rd., Ridgefield Park, NJ, USA
Work Schedule: Hybrid-Mon-Thursday onsite- Friday offsite
Top Three Skills:
Project Management, Email Marketing, Analytics
Work Experience and Education: Bachelor's required, MBA preferred and 6 years with Bachelor's less with MBA
Position Summary
We are currently seeking an experienced Marketing Manager to join our Display Integrated Marketing organization. The incumbent will be responsible for CRM, Lead Qualification, Operations & Analytics you will be responsible for helping drive demand and engagement for both B2B and B2C CRM campaigns. Working with internal stakeholders and the external CRM agencies, this role will be pivotal in helping drive awareness, move prospects through the buyers journey and conversion. Assisting with our lead qualification and analytics programs will help ensure we can evaluate the success of our marketing contributions to the organization.
• Project Management
o Help guide logistics for our B2B and B2C CRM programs focusing on calendars, offers, proofing, etc.
• Database Health
o Help process and maintain our B2B Data for accurate segmentation and analytics needs.
• Email Governance
o Work with internal stakeholders & external agencies on email project management, branding, legal, copywriting and analytics reviews for B2B and B2C campaigns
• Sales Enablement
o Assist with sales enablement initiatives to help communicate demand activities and provide sales with resources when needed
• Analytics
o Assist with pulling together various B2B and B2C campaign analytics utilizing our platforms for weekly, monthly and quarterly
• Adhoc Projects
o Help assist with various Adhoc CRM, Operations, and Lead Qualification and Analytics efforts outside of our daily duties as they arise.
Role and Responsibilities
• Bachelors degree required and 6 years of experience with Email Marketing communications or customer engagement with strong knowledge of management and execution of multi-touch email nurturing and lead generation campaigns (required).
• Familiarity of the marketing analytics and project management
• Prior experience in working with email service providers, managing a daily email/SMS campaign and reporting on results is required.
• Experience working with External Agencies required
• Experience with A/B testing, messaging, and post-campaign analysis required
• Experience in working with Marketing Automation Platforms such as Eloqua preferred.
• Tableau, Jira, Confluence experience a plus
• Knowledge of data capture and hygiene strategies.
• Microsoft Office skills - PowerPoint, Word and Excel skills are required.
• Must be able to develop detailed PowerPoint presentations that tell a story; advanced Word & Excel use
• Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities.
• Excellent project management and communication skills with the ability to balance rigorous attention to details with swift execution.
• Fast paced work environment and multi-tasking skills needed for this role.
Skills and Qualifications
• Develop and maintain excellent working relationships with all assigned levels within and outside the company.
• Plan, organize, and prioritize multiple assignments and projects.
• Review detailed product development, marketing documents and media materials as needed.
• Demonstrated competency in both oral and written communication modes for both internal and external personnel at various levels.
• Work independently and in a team environment in order to achieve customer business objectives, personal and team goals and complete assignments within established time frames and specifications.
• The ability to develop tasks and work assignments, based on sometime vaguely defined objectives.
Beeline Job Description
Summary:
The main function of a marketing manager is to lead the research of market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.
Job Responsibilities:
Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Skills:
Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
Strong ability to work independently and manage ones time.
Strong mentoring skills necessary to provide support and constructive performance feedback.
Strong knowledge of principles and methods for showing, promoting, and selling products or services.
Strong ability to develop marketing and pricing strategy.
Strong knowledge of media production, communication and dissemination techniques and methods.
Education/Experience:
Bachelor's degree in marketing or equivalent training required.
5-7 years related experience required.
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