Top skills: GTM planning, Campaign Execution, Campaign performance analysis
Schedule: Hybrid, 4 days onsite, 1 day WFH/Remote
Summary:
The main function of a marketing manager is to lead the research of market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.
Job Responsibilities:
Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Skills:
Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
Strong ability to work independently and manage one's time.
Strong mentoring skills necessary to provide support and constructive performance feedback.
Strong knowledge of principles and methods for showing, promoting, and selling products or services.
Strong ability to develop marketing and pricing strategy.
Strong knowledge of media production, communication and dissemination techniques and methods.
Education/Experience:
Bachelor's degree in marketing or equivalent training required.
5-7 years related experience required.
KEY RESPONSIBILITES/REQUIREMENTS:
Role and Responsibilities:
• Supporting the learning agenda for the assigned programs in collaboration with the Consumer & Shopper Insight Teams (CSMI) and Product Management.
• Supporting the definition of the target consumer, the value proposition and portfolio segmentation through data and insights analysis.
• Will Support the design and delivery of the Go to Market Strategy by leading its internal alignment with stakeholders, delivering the analysis required to define the Objectives, Goals, Strategies and Measures (OGSM).
• Co-manage key agency relationships in building foundational elements of the communication strategy from 1) translation of the target consumer into addressable audiences, communities and opportunity segments 2) Leading the preparation of the messaging strategies and toolkits
• Co-Lead the preparation of the Integrate Marketing Communication plans also by providing leadership of multifunctional team inclusive of Media, Creative, Influencers, Brand Experience, Partnership, PR.
• Review all communications assets, advertising, promotional materials, public relations announcements, press releases for brand alignment.
• Support the performance management by ensuring all campaigns, programs and activations deliver against aligned OGSM.
Skills and Qualifications:
• Bachelors Degree and 4-6 years of experience in marketing, business strategy, or product marketing; experience in the CPG or Electronics business is a plus.
• Deep understanding of Consumer/Shopper/Category data and ability to translate into actionable plans.
• Comfortable working in a fast paced environment with a willingness to rapidly ramp up and lead the strategy, selection and measurement of partners with minimal supervision
• Strong ability to collaborate with cross functional partners from an analytical and creative perspective, with focus on performance-based marketing outcomes
• A disruptive thinker that has a proven track record of challenging the status quo in order to create new product marketing playbooks
• Ability to clearly articulate objectives and ensure that program tactics directly support those objectives and associated measurement plans.
• Experience developing programs for Gen Z and Gen Alpha is a plus.
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