Manage the strategy and execution across the Consumer Decision Journey on our clients website for the CTV category.
Key Responsibilities:
• Manage CTV marketing activities on our client's including the strategy/development of local marketing pages, the localization of globally developed product/marketing pages and the optimization of the user experience.
• Help develop and execute an integrated digital advertising strategy across key digital touchpoints, to ensure communication of key promotions and other.com initiatives
• Brief and optimize SEM and SEO efforts
• Lead strategic promotions work streams for our clients website to drive sell-through. Provide and prepare presentations for regular executive share-out.
• Develop clear, concise briefs for creative agency, drive timelines for asset development, and lead internal reviews with key stakeholders.
• Work with the performance analytics team to identify and lead the real-time optimization of marketing across the website
THE CANDIDATE
• Bachelors degree required
• 4-5 years of relevant marketing experience with at least 2/3 years of digital marketing experience
• Expertise in digital marketing and agency management
• Digital analytics and evaluating data sets to identify learnings to inform the business
• A passion to stay on top of technology, social and industry trends to stay at the forefront of emerging digital marketing trends
• Website planning and optimization
• Experience optimizing for SEO/SEM
• Project management / Time management
• Proven capability to lead collaboration across different teams (Brand, eCommerce, Media, agencies, etc) to provide integrated Brand Digital communications leadership
• Strong interpersonal, communication skills and ability to gain alignment across various stakeholders
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About Ridgefield Park, NJ
Start your next career adventure in picturesque Ridgefield Park, New Jersey! This vibrant area, nestled in Bergen County, offers a perfect blend of urban convenience and suburban charm. Explore job opportunities surrounded by stunning views of the Overpeck Creek, just a stone's throw away from New York City. With a rich cultural scene, including the Bergen Performing Arts Center and the New Jersey Naval Museum, as well as a variety of dining options featuring local favorites like Taylor Ham, Ridgefield Park is the ideal place to grow both personally and professionally. Don't miss out on the chance to work near iconic landmarks like the Meadowlands Sports Complex and Overpeck County Park. Find your dream job in this thriving community today!
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