Top skills: Strong Communication, Marketing planning and Data Analysis, Out of box thinker
Schedule: Hybrid - in office M - Th, WFH Friday is optional
KEY RESPONSIBILITES/REQUIREMENTS:
Job Responsibilities:
• Formulate and manage channel marketing plans and programs, including formulate Go-To-Market strategies for national and regional retailers such as BestBuy across all of Mobile product categories: Watches, Buds, Rings, Accessories
• Execute marketing tactics flawlessly during all product lifecycle elements while ensuring brand consistency.
• Responsible for actively managing multi-million dollar digital advertising programs.
• Responsible for the end to end online customer experience journey
• Manage marketing spend and investment strategies for assigned accounts, evaluating campaign effectiveness while driving attainment of various marketing KPIs.
• Work with cross functional teams (Project Management, Product Planning, Retail, Finance, etc.) to create, update and drive product launch schedules, marketing and ecommerce placements for all new products ranged at assigned partners.
• Establish a comprehensive master launch preparation schedule capturing all key launch milestones and unique requirements for each of the assigned accounts.
• Work with various teams to establish creative asset (e.g. photography, logos, key visuals, messaging, etc.) delivery schedules that support the needs of each assigned retailer.
• Responsible for the strategy for in store customer experience journey
• Work with various internal teams to conduct data collections, research and insight creation to determine unique selling points for each retailer.
• Work back with broader, central channel marketing team on various strategic acquisition and retention driving initiatives such as hyper-local, regional strategies and execution.
• Collaborate with Cross-functional teams to drive CDM, media, partnership and experiential programming planning and execution.
• Lead the foundational elements of the communication strategy from 1) translation of the target consumer into addressable audiences, communities and opportunity segments to 2) Leading the preparation of the messaging strategies and toolkits.
• Responsible for communicating the product positioning throughout the team and assisting the sales organization in developing customer presentations.
• Present clear and actionable analysis and recommendations to leadership and assist in developing comprehensive channel marketing overview strategy.
• Work effectively in a team environment, at times with a limited amount of direction.
Skills:
• Strong Social and Digital expertise - including mastery and optimization of tactics like PPC, Display Ads
• Strong CDM/CLM/CRM experience
• Positive attitude and ability to thrive in a dynamic, ambiguous environment
• Partnering with Sales to drive sales and market share growth.
• Prior experience in marketing in high-tech, telecommunications environment or retail industries preferred
• Comfortable working in a dynamic fast paced industry and matrix organization with multiple constituents
• Should have advanced MS Excel and MS PowerPoint knowledge and skills
• Strong communication, both written (PPT presentations) and oral skills
• The ability to work both independently or in a team environment to achieve personal and team project goals, including the completion of assignments within and exceeding established time frames
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