Marketplace Manager, Category & Product Management
Top skills: Analytics, GTM strategy, Program Management, marketplace & eCom experience
Schedule: Hybrid, On site M-TR, Friday WFH/remote
KEY RESPONSIBILITES/REQUIREMENTS:
Specific responsibilities include:
• Define the eCommerce Marketplace strategy, improve omnichannel presence, and optimize the Marketplace as a product
• Drive the growth of Harman Audio, JBL, IoT categories and other marketplace initiatives, developing monthly and quarterly business plans, and managing day-to-day execution on-site.
• Work with marketplace partners to develop joint business plans with associated investment to reach sales targets.
• Analyze daily, weekly, and monthly performance to understand conversion and traffic drivers including conversion funnel, promotional lift, and marketing activities.
• Lead and manage the bottoms-up planning and forecasting based on individual category promotional and marketing plans.
• Work closely with Channel Marketing to develop campaigns and improve content and messaging to customers to improve traffic and qualified lands.
• Analyze promotion performance by customer cohorts to understand drivers of performance and to create targeted offer strategies.
• Lead cross-functional initiatives to increase collaboration and investment from carriers to drive overall connected TV sales.
• Prepare executive presentations to share business strategies, plans, and deep dives into specific topics as needed / requested.
• Monitor model level profitability and identify optimizations to improve overall profit rate.
• Have a thorough understanding of the industry, seasonality and business trends/events, and continually monitor competitor/industry developments
• Conducting financial analysis to meet or exceed revenue and profitability targets.
• Create promo copy, aligning with legal, and drive execution on site and across marketing channels.
• Continuously monitor the customer experience journey and provide direction to supporting teams to optimize and maximize conversion.
Background & Competencies Required:
• Bachelor's Degree with 5+ years of experience in eCommerce marketplaces. MBA preferred.
• Strong leadership with the ability to drive results by partnering with Stakeholders across all levels of the organization.
• Demonstrated expertise driving business execution and delivering against revenue and profit targets
• Demonstrated success in a high-pressure and fast-paced environment with ability to respond to changing priorities without loss in performance or productivity
• Ability to lead cross-functional teams and drive influence across many levels of the organization.
• Strong quantitative and analytical capabilities with high proficiency in data analysis using Excel with Tableau preferred.
• Structured and process-oriented approach to solve business and operational problems with a highly agile approach.
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